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🎧  How to Build Trust in Sales and Coaching: Tips
Podcast Sales and Marketing / PodCast / Apr 5, 2025 / Posted by Joanna Lott / 11

🎧 How to Build Trust in Sales and Coaching: Tips

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Building trust is hard today, especially in sales and coaching. Joanna Lott, a certified business coach, shared simple tips with John Golden. She says honesty wins over hype. Social media helps start the connection, but real trust grows through deeper content like podcasts and workshops.

Joanna treats clients like people, not numbers. She sends gifts, checks in with voice notes, and takes time to understand each person’s goals. That care turns clients into fans.

Her coaching style focuses on asking questions, not giving advice. She listens, learns, and helps clients grow. Even as her business grows, Joanna uses systems to keep things personal.

Her biggest message? Be real. Be honest. Take your time. That’s how you build trust that lasts.

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About Author

Joanna Lott is a business coach who helps qualified coaches attract clients with honesty, not hype. As the host of The Women in the Coaching Arena, a top 2.5% globally ranked show, she provides practical strategies to help coaches grow thriving, sustainable businesses. With a track record of successfully selling executive and career coaching services to both organisations and individuals, Joanna has now supported hundreds of coaches in building profitable, integrity-driven businesses through strategic marketing. She is an ICF Associate Certified Coach and holds an ILM Level 7 Certificate in Executive Coaching & Mentoring, bringing a wealth of practical experience and professional expertise to her work.

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About Author

Joanna Lott is a business coach who helps qualified coaches attract clients with honesty, not hype. As the host of The Women in the Coaching Arena, a top 2.5% globally ranked show, she provides practical strategies to help coaches grow thriving, sustainable businesses. With a track record of successfully selling executive and career coaching services to both organisations and individuals, Joanna has now supported hundreds of coaches in building profitable, integrity-driven businesses through strategic marketing. She is an ICF Associate Certified Coach and holds an ILM Level 7 Certificate in Executive Coaching & Mentoring, bringing a wealth of practical experience and professional expertise to her work.

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