Building trust is hard today, especially in sales and coaching. Joanna Lott, a certified business coach, shared simple tips with John Golden. She says honesty wins over hype. Social media helps start the connection, but real trust grows through deeper content like podcasts and workshops.
Joanna treats clients like people, not numbers. She sends gifts, checks in with voice notes, and takes time to understand each person’s goals. That care turns clients into fans.
Her coaching style focuses on asking questions, not giving advice. She listens, learns, and helps clients grow. Even as her business grows, Joanna uses systems to keep things personal.
Her biggest message? Be real. Be honest. Take your time. That’s how you build trust that lasts.
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