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🎧 How Coaching Helps Sales Teams Win
Podcast Sales Strategy / PodCast / Apr 8, 2025 / Posted by Alan Versteeg / 7

🎧 How Coaching Helps Sales Teams Win

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In this episode, John Golden talks with Alan Versteeg, a sales expert and co-founder of Growth Matters. Alan shares why coaching—not checking in or grilling your team—is the key to sales success.

You’ll learn:

  • Why coaching is different from auditing
  • How to ask better questions
  • Why focusing on strengths builds confidence
  • A simple 4-step coaching plan you can use today

If you’re a sales manager or team leader, this episode gives you clear tips to help your team grow, hit goals, and feel good doing it.

👉 Listen now and start coaching smarter!

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

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About Author

Alan Versteeg, an engineer turned sales management expert, initially approached the sales world with skepticism, but soon turned it into a thriving career by applying the engineering principles of cause and effect to sales and sales management. This success led him to co-founding Growth Matters, where Alan and his team have developed over 2,000 sales managers across 45+ countries and diverse industries. Known for his candid and light-hearted approach, Alan's passion for the sales profession shines through in his insightful talks, leaving audiences engaged with his wisdom, expertise, and memorable one-liners.

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About Author

Alan Versteeg, an engineer turned sales management expert, initially approached the sales world with skepticism, but soon turned it into a thriving career by applying the engineering principles of cause and effect to sales and sales management. This success led him to co-founding Growth Matters, where Alan and his team have developed over 2,000 sales managers across 45+ countries and diverse industries. Known for his candid and light-hearted approach, Alan's passion for the sales profession shines through in his insightful talks, leaving audiences engaged with his wisdom, expertise, and memorable one-liners.

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