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🎧 Building a Successful Go-to-Market Strategy for AI Startups
Podcast Marketing / PodCast / Nov 21, 2024 / Posted by Yana Tornoe / 15

🎧 Building a Successful Go-to-Market Strategy for AI Startups

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In this episode of Sales POP! hosted by John Golden, Yana Tornoe, founder of Question Based, shares her expertise on navigating the “0 to 1 GTM motion” for AI startups. She highlights the importance of achieving product-market fit by solving real customer problems and testing value propositions. Yana also addresses overcoming skepticism, ensuring data security, and leveraging AI to extract insights and streamline workflows. With actionable advice for building trust, enhancing user adoption, and embracing AI’s evolving capabilities, this episode offers a roadmap for success in the AI landscape.

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About Author

Founder of Question Base, the “Brilliant Bot” by Slack that helps startups document knowledge & answer questions right in their workflow in Slack; Question Base is also Product of the Day on Product Hunt and the company just graduated the prestigious business accelerator Techstars. They closed their pre-seed round by an impressive line of investors such as Zelda Ventures and angels from Salesforce, Google, Notion, Cisco Airbnb, Carta and Stripe. Yana is the marketing and business co-founder of Question Base. She is in charge of client's relationships and gathering the market intel the company needs to navigate to product market fit. Yana and her two co-founders previously build Swipes, a productivity company that they ran for 6 years. Swipes developed the #1 task manager on the App Store, it was part of the top B2B accelerator in Silicon Valley, Alchemist, and scaled its tool to over 1M users.

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About Author

Founder of Question Base, the “Brilliant Bot” by Slack that helps startups document knowledge & answer questions right in their workflow in Slack; Question Base is also Product of the Day on Product Hunt and the company just graduated the prestigious business accelerator Techstars. They closed their pre-seed round by an impressive line of investors such as Zelda Ventures and angels from Salesforce, Google, Notion, Cisco Airbnb, Carta and Stripe. Yana is the marketing and business co-founder of Question Base. She is in charge of client's relationships and gathering the market intel the company needs to navigate to product market fit. Yana and her two co-founders previously build Swipes, a productivity company that they ran for 6 years. Swipes developed the #1 task manager on the App Store, it was part of the top B2B accelerator in Silicon Valley, Alchemist, and scaled its tool to over 1M users.

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