In a recent chat, John Golden and Kru Marketing’s Connor Widder dug into the nitty-gritty of lead generation for home service businesses (think HVAC, plumbing, roofing, etc.). The big takeaway? Stop chasing leads everywhere and meet customers where they are – primarily on Google. They cover why focusing on one channel first is smart, the critical need for local SEO and geo-targeting, and common costly mistakes in SEO and Google Ads like not tracking conversions. Plus, they touch on having a mobile-friendly website and the power of a good CRM. This is a must-hear if you’re in home services and want to boost your leads effectively.
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