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🎧 Beyond the Hammer: Unlock Home Service Leads with Google
Podcast Sales and Marketing / PodCast / May 30, 2025 / Posted by Connor Widder / 7

🎧 Beyond the Hammer: Unlock Home Service Leads with Google

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In a recent chat, John Golden and Kru Marketing’s Connor Widder dug into the nitty-gritty of lead generation for home service businesses (think HVAC, plumbing, roofing, etc.). The big takeaway? Stop chasing leads everywhere and meet customers where they are – primarily on Google. They cover why focusing on one channel first is smart, the critical need for local SEO and geo-targeting, and common costly mistakes in SEO and Google Ads like not tracking conversions. Plus, they touch on having a mobile-friendly website and the power of a good CRM. This is a must-hear if you’re in home services and want to boost your leads effectively.

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About Author

CONNOR WIDDER is the founder of Kru Marketing, a dynamic search marketing agency that specializes in SEO and paid search strategies for home service businesses. With a deep commitment to helping home service providers—such as pool builders, HVAC specialists, electricians, roofers, and other contractors—generate consistent, high-quality leads, Connor leverages his expertise to fuel their growth.

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About Author

CONNOR WIDDER is the founder of Kru Marketing, a dynamic search marketing agency that specializes in SEO and paid search strategies for home service businesses. With a deep commitment to helping home service providers—such as pool builders, HVAC specialists, electricians, roofers, and other contractors—generate consistent, high-quality leads, Connor leverages his expertise to fuel their growth.

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