In this podcast episode, John Golden interviews Isaac Martinez, a self-made multimillionaire and leading expert in sales webinars. Isaac shares his experience and insights on how to run successful webinars that generate income or leads. They discuss the common mistakes people make when running webinars and how to avoid them. Isaac emphasizes the importance of data and segmentation in webinar marketing. He also explains the three phases of a successful webinar and the challenges that companies face during the selling phase. Overall, the episode provides valuable tips for running successful webinars that can lead to higher conversion rates.
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