Sales POP - Purveyors of Propserity
🎧  3 Ways to Lead with Purpose (Not Just Buzzwords)
Podcast Leadership / PodCast / Sep 3, 2025 / Posted by Ryan Estes / 0

🎧 3 Ways to Lead with Purpose (Not Just Buzzwords)

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Is your “purpose-driven” culture just a slogan on a wall? In our latest episode, leadership expert Ryan Estes reveals how to build a company with a real soul.

He argues that authentic leadership isn’t about grand gestures; it’s about intentional, daily practice. Here’s what you’re missing:

  • Hire for Care, Not Just Skill: You can teach someone a task, but you can’t teach them to genuinely care. Estes explains why empathy is the most crucial trait for a resilient team.
  • Design Your Culture Intentionally: Stop letting your culture be an accident. We break down how to architect a culture of respect and psychological safety, and why you should ditch the “we’re a family” trope.
  • Use Your Voice: In the age of AI, your conversations matter more than ever. Podcasts are being indexed by search engines, making your authentic voice a key part of your brand’s digital footprint.

Ready to move from performative purpose to decisive leadership? Tune in to the whole conversation.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

About Author

Ryan Estes is the co-founder of Kitcaster (acquired by Moburst in 2025) and Wildcast ($1M raised), where he validates and scales products at the intersection of podcasting and startups. He also leads AI for Founders, a podcast, newsletter, and workshop series. A passionate entrepreneur, Ryan explores topics like founder-led marketing, focus, and kindness in business. His teams have been recognized by Inc Magazine, ColoradoBiz, and Denver Business Journal as top places to work. Outside of work, Ryan is a purple belt in Brazilian Jiu-Jitsu, trains in capoeira, and mentors in finance. His team contributes over 300 volunteer hours annually to local nonprofits. Fun facts: Ryan is a former recording artist with three albums, helped launch Dazzle Jazz, and began his entrepreneurial journey delivering papers in South Denver. He lives in Denver with his wife and two teenagers.

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About Author

Ryan Estes is the co-founder of Kitcaster (acquired by Moburst in 2025) and Wildcast ($1M raised), where he validates and scales products at the intersection of podcasting and startups. He also leads AI for Founders, a podcast, newsletter, and workshop series. A passionate entrepreneur, Ryan explores topics like founder-led marketing, focus, and kindness in business. His teams have been recognized by Inc Magazine, ColoradoBiz, and Denver Business Journal as top places to work. Outside of work, Ryan is a purple belt in Brazilian Jiu-Jitsu, trains in capoeira, and mentors in finance. His team contributes over 300 volunteer hours annually to local nonprofits. Fun facts: Ryan is a former recording artist with three albums, helped launch Dazzle Jazz, and began his entrepreneurial journey delivering papers in South Denver. He lives in Denver with his wife and two teenagers.

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