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Pipeliner CRM: Our Mission and Vision
Blog / Pipeliner CRM / Jul 12, 2016 / Posted by Nikolaus Kimla / 2243 

Pipeliner CRM: Our Mission and Vision

Even if you are a Pipeliner CRM customer, you may not be aware of our mission and vision, and how vitally important these are to us and our success.

As we hear from customers, Pipeliner CRM is many things. We label it Instant Intelligence, Visualized because it is the most visual CRM solution on the market today. Unlike legacy CRM applications, Pipeliner truly empowers salespeople, and in fact has the goal of salespeople freed so that they can truly flourish and succeed.

But are we really here simply to develop and market a CRM application?

The answer is a resounding No. For behind Pipeliner’s development—and, in fact, behind all we do—lies a real cause.


It all starts with our mission statement:

We put people first, with enjoyable solutions that empower them through dynamic, instant visualization!

Why are we putting people first? There are certainly plenty of them around—Earth’s population passed the 7 billion mark some time ago. But despite that staggering number, it is still the individual that counts. Only the individual can make a difference.

Our product and company have a focus on sales—hence we concentrate on salespeople. We aim to raise the profile and repute of the salesperson, and in fact created an entirely new word to describe today’s (and, indeed, tomorrow’s) salesperson: salespreneur.

As we state in the mission statement, we start with an enjoyable CRM solution, that salespeople actually have fun utilizing. From long experience, we know that when the enjoyment goes completely out of work, work becomes a grind for people. Employers are the first affected by the lowered work product quality.

As stated in the mission statement, we begin with a CRM application that is enjoyable, and that salespeople have fun using. We do that because we know from long experience that when people stop enjoying their work, it is pretty much down from there. Work becomes a grind for them, and their employer is affected by the lowered quality of their work product.


But in itself enjoyment isn’t quite enough. We have a goal beyond enjoyment to make an even further difference, to achieve more through that difference. You can see these elements expressed in our vision statement:

Pipelinersales corporation is dedicated to:

  • being the primary agent of change for salespeople worldwide
  • educating and helping them adapt to a buyer-driven world, through our Knowledge Factory and the Pipeliner applications
  • demonstrating to the world that the Networked Selling approach promotes collective economic freedom, increased wealth and peace through trade
  • and creating 1 million new sales jobs globally by the year 2020

Let’s start with our first point, of becoming a primary agent of change for salespeople. We do that through our various approaches—our thinking, our philosophy.

As discussed earlier, we have evolved the concept of today’s salesperson: the salespreneur. This concept stems from principles that we have adapted for our company and product—business principles that have survived and succeeded through over 150 years throughout the world. The salespreneur is, above all things, self-responsible. We totally believe in that self-responsibility and do everything we can to support it.

How we do so takes us into the second point above: we accomplish it through our educational efforts. We empower salespeople to adapt to today’s buyer-driven world. This all occurs through Pipeliner CRM, and through our Knowledge Factory.

Today we work in a highly transparent digital world—a world which mandates a whole new sales approach. This brings us to our third point, for we call that approach Network Selling. Network Selling’s widespread application brings peace through trade, increased wealth and collective economic freedom:


Lastly, we have as a goal the creation of 1 million jobs. This doesn’t mean 1 million Pipeliner employees—it means 1 million highly valuable and motivated salespreneurs, that companies throughout the world will be lining up to employ. We are providing both the tool (Pipeliner CRM) and the knowledge to bring this about.

As you can see, there is much more to Pipeliner than simply a CRM solution.

I invite you to find out more–because in the end, you’re part of it all, too!

    About Author

    A 30-year veteran of the computer industry, Nikolaus has founded and run several software companies. He and his company uptime iTechnology are the developers of World-Check, a risk intelligence platform eventually sold to Thomson Reuters for $520 million. He is currently the founder and CEO of Pipeliner Sales, Inc., developer and publisher of Pipeliner CRM, the first CRM application aimed squarely at actually empowering salespeople. Also a prolific writer, Nikolaus has authored over 100 ebooks, articles and white papers addressing the subjects of sales management, leadership and sales itself.

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