A Global Win-Win – Pipeliner Strategy
The world is in the midst of a major sea-change when it comes to business, brought about because of that great equalizer: the internet. This transformation will bring equality to people and places where it has previously not been possible.
A Real Choice of People and Skills
At Pipeliner, one of the platforms we’re currently utilizing is global freelancing platform Upwork. There are already tens of thousands of freelancers on Upwork, available for hire in a broad range of fields, from all over the world. It’s a very competitive environment, teeming with the right people with the right skills.
Today it is becoming more and more common that a company will require a specialized skillset periodically, but not have enough work for them full-time. They might be required for a couple of hours per week or even per month. A platform like Upwork means that someone with such a skillset can easily be found so that the company isn’t committed to having such a person onboard as a full-time employee.
Hiring Right Where They Live
Such a platform greatly increases the possibility of hiring for work from anywhere in the world. Companies can hire the best possible talent right where they live, without requiring or indeed needing them to physically travel to the company.
This model brings a tremendous advantage, especially for regions and people that would normally not see this volume of work or this kind of income. For the companies utilizing such outsourcing, costs of hiring staff are roughly half what they were previously.
Years ago I realized that salespeople were actually entrepreneurs within the enterprise, and coined a new word: salespreneurs. But now, with this new sales model, we’re creating an entirely new category: Pipelinerpreneurs.
A Pipelinerpreneur is not, however, simply someone who is selling. Through selling and supporting Pipeliner CRM in their own regions, they’re actually creating their own businesses. With this new model, we want to help others create their own businesses around the world.
We will be focusing on the English-speaking markets, to begin with, as there are 2 billion people within English-speaking emerging markets alone, and most of them live in big cities. We want to create Pipelinerpreneurs to help them succeed and have good lives.
How It Works
The Pipelinerpreneur strategy is a real game-changer because we are actually applying the incredibly successful Uber model to the SaaS model of software sales. We virtually go into countries such as India, Nigeria, and Bangladesh, and create a business model similar to Uber.
You might recall that when Uber first began, Uber drivers didn’t work full-time—they drove in their spare time to make extra money. But then they realized how much income they could make driving full-time, and the concept really took hold.
This is precisely how we intend to begin with the Pipelinerpreneur model. People do not have to do it full-time in the beginning, and can actually get up and running while holding another job, for example. They can simply put in a couple of hours per day, and are rewarded when they reach certain milestones. At the six-month mark, the business should be running well, and the Pipelinerpreneur can move up to full-time if they so desire. It’s totally up to them how big a business they want to build.
For us, the risk factor is very low. We’re not building any offices, and we have no employee structure. We basically provide the tools for these individuals to take off and run and leave them to build their own businesses within their own regions.
A Fertile Field
What kind of field is there? We know that there are over 6 million people in Nigeria alone with professional profiles on LinkedIn. In India, there are 58 million. It’s now possible, through this established platform, to find the right people for this program.
Because Pipeliner is incredibly easy to administrate from the back end, we can rapidly set up these Pipelinerpreneurs so that they begin their own businesses—and they can easily train others. For a user, Pipeliner can be learned in as little as 5 hours. This is even easier with people who already have technical skills—and there are millions of people who are skilled in technology in India, Nigeria, and Bangladesh.
With the Pipelinerpreneur program, we’re raising standards in three powerful ways.
- First of all, we’re going green by creating a work environment that involves little travel and no relocation—it’s all local.
- Second, we’re providing a way for these people to raise their incomes and, indeed, their standards of living. We’re even assisting in the creation of a middle class, which some of these regions often don’t have enough of.
- Finally, we’re greatly assisting these regions to become more stabilized in an era in which migration is happening in higher numbers than ever before. This has become a global issue. We’re strengthening local communities so that there is no need and a reduced desire to migrate.
When you look it over, our Pipelinerpreneur program could be an incredible financial watershed—not only for Pipeliner but for the world at large.