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How is Leicester City Football Club Like Pipeliner CRM?
Blog / Pipeliner CRM / May 6, 2016 / Posted by Nikolaus Kimla / 3346 

How is Leicester City Football Club Like Pipeliner CRM?

As much of the world now knows, England’s Leicester City Football Club, otherwise known as the Foxes, has come from virtually nowhere to win the 2015-2016 Premier League victory. Nobody saw it coming—a year ago the team was in last place, with 9 games to go.

As noted in more detail in a brand-new ebooklet, Pipeliner Sales shares a lot in common with the Leicester City Football Club.

Humble Beginnings

Leicester City Football Club began their heroic run in last place. Something—the more superstitious among us would say the reinterment of King Richard III’s remains in Leicester—changed all that. They began winning, then they began totally shutting out the competitors. In the end, they came from nowhere to the top.

Pipeliner has also come from virtually nowhere, humbly beginning in Vienna, Austria. We made the move to America in 2013, and virtually nobody knew who we were. Since then, we’ve had consistent year-over-year growth of 100%.

No “Stars”

Now that Leicester City has achieved such an incredible victory, a number of its players will now be viewed as stars (notable examples Goalkeeper Kasper Schmeichel and striker Jamie Vardy). But prior to its incredible triumph, the team sported no “star power” of the likes of Lionel Messi, for example. The team simply had incredibly talented and experienced players that, in the end, brought them through.

The same could be said for Pipeliner. While we don’t (yet) have business-fame A-listers, we have a tight, powerful team of great experience that have brought Pipeliner through to its incredible success thus far. In addition to its 100% year-over-year growth, we have developed an amazing, well-reviewed product that has become a major contender on the world stage.

Up Against the Giants

As Leicester City rose through the ranks, it certainly came up against far better financed and extremely powerful teams such as the Manchester clubs, City and United. Yet no matter the competition, the Foxes faced them down and vanquished them.

Pipeliner, too, has been up against some incredibly well-funded and powerful competitors, some of which are many times our size as a company. Yet we have not only shown we can grow at rates equal or better than those competitors, but have proven with real statistics how much superior our product is:

Who Cares? Then…and Now

When Leicester City began its amazing run to victory, very few people outside their home town were paying any attention to them. But as they began their rise, people began paying attention in ever-greater numbers. And today, the whole world is watching.

Likewise, when Pipeliner first came to America in 2013, almost nobody knew who they were and, as with Leicester City, most didn’t care, either. But Pipeliner has not only attracted the avid ever-increasing interest of customers, but the media, too: Leading lights such as Forbes and The Wall Street Journal are now watching Pipeliner with keen interest.

The Best are Simply The Best

The moral of the story? The best are the best—whether well-financed and famous, or unknown yet fantastically skilled and hard working.

Leicester City Football Club has proven it beyond a shadow of a doubt. And here at Pipeliner, we’re proving it, too!

Find out why we’re the best! Try a free trial.

    About Author

    A 30-year veteran of the computer industry, Nikolaus has founded and run several software companies. He and his company uptime iTechnology are the developers of World-Check, a risk intelligence platform eventually sold to Thomson Reuters for $520 million. He is currently the founder and CEO of Pipeliner Sales, Inc., developer and publisher of Pipeliner CRM, the first CRM application aimed squarely at actually empowering salespeople. Also a prolific writer, Nikolaus has authored over 100 ebooks, articles and white papers addressing the subjects of sales management, leadership and sales itself.

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