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TV Expert Interviews / Motivational / Apr 5, 2020 / Posted by Faris Aranki / 3279

Why Being Smart Isn’t Enough To Be Successful Anymore (video)


Being smart isn’t enough to be successful. There are other factors that contribute to success. While intelligence is certainly important, if you’re not using your smarts correctly or strategically, you likely won’t find success. Faris Aranki, interviewed by John Golden, discusses how to create success in an organization.

This expert sales interview explores:

  • Defining the Focus Quotient
  • Identifying and Eliminating the Root of the Problem
  • Emotional Intelligence on a Company and Personal Level

The Focus Quotient:

People struggle immensely with focus. It requires you to make choices, and people hate making choices. When you choose something, by default you unchoose other things. Having the smartest people in the room is not enough.

The Root of the Problem:

One of the biggest things that perpetuate a worker’s struggle to focus is that the strategy for success isn’t very clear. For a lot of people, they do work mindlessly, and complete projects without real structure or purpose, and that contributes to the lack of focusing on the ultimate goal.

Emotional Intelligence:

At a company level, you want a company that provides a safe environment so that everyone can be the best every day, and challenge each other, and not be afraid to fail. A lot of that comes from the culture that is promoted amongst employees. It can be easily missed, or you might think you’re better than you actually are.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

This is Faris Aranki, the founder and CEO of Shiageto Consulting! Having spent over 20 years delivering strategic change for the corporate and non-corporate worlds (as a top-tier strategy consultant, non-exec director, educator, and in-house strategist), Faris has experienced first-hand the fine differences between strategic success and failure.


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