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TV Expert Interviews / Motivational / Feb 28, 2020 / Posted by Karyn Buxman / 2727

Strategic Humor to Grow Your Sales (video)


Many salespeople aim to be strategic in their endeavors, but it’s unlikely that anyone has ever considered strategic humor as a method of growing sales. Karen Buxman is an expert on strategic humor, and how to create peak performance through the art of science and applied humor in sales. She explains this concept, and how you can utilize it to increase sales in this interview, hosted by John Golden.

This expert sales interview discusses:

  • The definition of strategic humor
  • Humor and the brain
  • What to do if you’re not funny

What is strategic humor?

Strategic humor is using humor intentionally for a desired outcome. Many people think that the purpose of humor is entertainment. While this is true, it’s only one of the three main purposes of humor.

Humor and the brain:

When the brain goes into a threat state, this is the person putting up their guard or putting up resistance. When this happens, they are not hearing you to the degree that you want to be heard, they’re not connecting with you, and they have other things going on in their mind that puts up a barrier to the sales process.

Humor without jokes:

Using humor in sales sounds like a great idea, right? It can be used strategically, and there is neuroscience that supports the use of it for creating a bond with potential clients. But what do you do if being humorous doesn’t come naturally to you? Lucky for you, you may never actually have to tell a joke. High performers understand that they don’t have to be funny, they have to see funny.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Karyn Buxman is an international speaker, successful author, and neurohumorist (living at the intersection of the brain and humor). Karyn is a pioneer in the field of applied humor, starting with her masters' thesis in graduate school and now continues her partnerships with leading neuroscientists.

Author's Publications on Amazon

Among leaders, humor is a highly desirable trait, but is a frequently overlooked strategy. Research shows that humor can build teams, strengthen relationships, decrease stress, foster creativity, improve leader likeability, and can provide a competitive business edge. "Lead with Levity" provides leaders at every level…
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