In this Expert Insight Interview, Andy McDowell discusses how creativity is at the heart of generating value in this world. Andy McDowell has spent over 20 years at Boeing and has since then been helping people understand how to bring value through creativity.
This Expert Insight Interview discusses:
- The concept of creativity as the engine of generating value in the world
- How we make creative decisions every day without even realizing it
- Why we must all be more mindful of our creative decisions
Creativity as the Engine of Value
Value is either generated or extracted in the world. There are different forms of value, including emotional, financial, physical, and so on. However, creativity is at the heart of generating value, whatever its form may be. This is the engine behind generating value in the world.
Andy McDowell believes that everybody is creative in their nature. The only difference is whether or not you’re willing to grab hold of that creativity and see it as a journey. It’s all about being ready to go on that journey instead of expecting to be the most creative person in the world in an instant.
People tend to think you have to be born a creative person. However, no matter how artistic you may or may not be, everybody can be creative in their own right. Andy McDowell says that alarms go off in his head every time somebody tells him that they’re not creative because we are all inherently creative.
As soon as you get out of bed and put your feet on the floor, you have the opportunity to be creative in your day. When you go to the fridge and decide what you’re going to cook for dinner, you’re being creative. Even if you’re cooking a hamburger, you’re creating a dining experience for yourself, and that is creativity.
There’s an opportunity to be creative every day as long as you can understand and see that opportunity when making decisions throughout the day. Most of us probably think of our everyday decisions as too mundane or not requiring too much creativity. Still, the reality is that you’re creating your life experience every day with every decision you make.
The challenge there is to try to become a little more conscious of these decisions instead of letting them happen to you. We all need to try and live in the moment and understand these opportunities for creativity that present themselves.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.