We are interviewing Claire Diaz Ortiz who is an American author, speaker, and employee of Twitter. Hired early on by Twitter co-founder Biz Stone to lead social innovation, she was the first employee to write a book about the platform. Diaz-Ortiz has been named “One of the 100 Most Creative People in Business” by Fast Company. She is the author of several books, including Twitter for Good: Change the World One Tweet at a Time; All-Access, Always-On Age; and more.

Here we will be talking about the following queries:

The conversation is about the ninth book of Claire, named Social Media Success for Every Brand.

• Social media is around for a while and there are a number of companies that dived into it for marketing, promotions and better connections with the customers. But there are a number of people who are not sure why they are using social media and what is the advantage of doing so. So how to tackle that!

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Social selling has revolutionized the sales world. It is no secret that the use of social media to engage with buyers and close deals has opened a new world of opportunities for salespeople. However, navigating these changes and utilizing social selling to its maximum potential can be a struggle. Listen in as host John Golden sits down with Julio Viskovich to discuss how sales people can adapt in a digital age.

This podcast is also a recorded live event you are welcome to view here: Social Selling

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As media platforms change and evolve, some salespeople are struggling to keep up with the social media trends, and are missing out on key sales, or failing to market themselves in a way that keeps up with consumer preferences. To learn more about how to keep up with media trends, watch this video interview with Grant Leboff, hosted by John Golden.

This podcast is also a recorded live event you are welcome to view here: Whatever Happened to Social Selling

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Host John Golden sits down with Social Media expert Eve Mayer to discuss how companies should focus their social media on their specific business goals and why it is important for those managing social media platforms to understand these goals. Eve also gives us insight on the topic of company culture and the necessity of core values within a company.

This podcast is also a recorded live event you are welcome to view here: Today’s Social Media

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