Sales enablement can be a broad topic, and a lot of people have different definitions of what sales enablement really means. Tamara Schenk, interviewed by John Golden, created a definition based on her real-life experience, as well as research, and working with clients. “We define it is a collaborative, strategic discipline that is designed to increase sales results by providing consistent and effective enablement services for salespeople and their managers. Its purpose is to add value to every customer interaction,” said Schenk.
This podcast is also a recorded live event you are welcome to view here: Sales Enablement Strategies
