The term “guerilla marketing” has been around since 1982, and most people in the sales and marketing world are familiar with the concept. However, just as there have been substantial changes to the marketing world and how to prospect to clients in the 21st century, guerilla marketing has undergone many changes as well in order to keep up with these changes. Mark Smith, podcast interviewed by John Golden, explores guerilla marketing in the 21st century.

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Have you ever been very excited about a product or service based on the advertising you’ve seen, only to be extremely disappointed and confused when you actually became a customer? It can be incredibly difficult for the strategies of the boardroom and marketing team to actually be executed on the front lines of customer experience. Chris Wallace, interviewed by John Golden, talks aligning your brand and product stories in this expert sales interview.

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Here we are interviewing Tim David who is the author of Magic Words – The Science and Secrets Behind Seven Words that Motivate, Engage, and Influence. An ex-professional magician, he now teaches busy professionals the science of how to be more influential in today’s digital environment. Tim’s work has been profiled in hundreds of media outlets including Forbes, New York Times, Inc. Magazine, Chicago Tribune, the Today Show, Investor’s Business Daily, and more.

Visite us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

In this particular podcast we are interviewing Barabra Rozgonyi who is the founder of CoryWest Media and Chicago’s Social Media Club. Barbara consults with her clients on ways to quickly achieve their goals to increase visibility, attract leads, and grow business, etc. whether they’re entrepreneurs, startups, small businesses, associations or corporations.

Visite us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Here we are interviewing the world’s most inspirational marketing, customer experience, and customer service keynote speaker Jay Baer who is a Hall of Fame speaker and emcee. New York Times best-selling author of six books. He is an Internet pioneer, a 7th-generation entrepreneur and the founder of five, multi-million dollar companies.

He is an experienced pro, having given hundreds of insightful, humorous presentations world-wide. Plus, he is also an advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations and 36 of the FORTUNE 500.

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Creating authenticity is one of the most impactful ways of connecting with clients and generating more business. Emotional intelligence is the key to engaging with customers with real, true authenticity, and can help a salesperson close more deals and help leaders be more effective. Leila Entezam, interviewed by John Golden, discusses how to create more emotional intelligence in the business world.

Visite us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

The more we get connected by technology, the more disconnected we seem to get. The more virtual communication becomes, the more arms-length communication becomes. So how do you achieve connection in a world that is becoming increasingly more disconnected? Nick Morgan, author of Can You Hear Me: How to Connect to People in a Virtual World, answers this question in an interview with John Golden.

Visite us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Today podcast we are interviewing Jessica Rhodes who is the founder and equal co-owner of Interview Connections. She has scaled the business quickly to high multiple six figures, with nearly no direct marketing or ads, and will break through the 7-figure mark in 2018. Jessica and her in-house team of Booking Agents are the podcast powerhouses behind many of the record-breaking book launches you’ve seen today, with clients such as JJ Virgin, Perry Marshall, and numerous PR agencies.

Here we will be talking about the following queries:

• Podcasting is being run for a long time but the concept of leveraging it for sales is might be a new and surprising element for people. How can you leverage podcasting to boost your sales?

• It’s quite incredible that the way technology has advanced the fact that we can do a number of things which were very expensive before. So how do you encourage or help people who are not so comfortable in front of the camera?

Visite us on Apple Podcast You can also find SalesPOP! on all major podcast stations.