Marketing is vitally important for all sales organizations. It’s how messages about the product or service are delivered, it’s how you expose consumers to messages about your brand, and it’s how your company gets people in the door. However, marketing is not always done effectively. There are a lot of things that aren’t going well with marketing. Wayne Mullins explores what’s wrong with marketing, and how to correct it, in this expert sales interview hosted by John Golden.

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We are interviewing Sue Barrett who is a Sales Philosopher, Activist, Strategist, Speaker, Trainer, Coach and Adviser and is regarded as one of the most authoritative thought leaders reporting on and working in the selling profession in Australia today.

Visite us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Here we are interviewing Rytis is a successful entrepreneur who has spent more than the last 10 years building and driving a few startups which have brought him to the eCommerce field. He has shared his knowledge and expertise in numerous eCommerce conferences, including “Litmus Live” and “Meet Magento”. He is the co-founder and CEO of Omnisend, the powerful omnichannel marketing automation platform that’s focused on moving eCommerce marketers beyond the generic email marketing tools.

Visite us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Content marketing has hit the ground running in recent years, with more salespeople and sales organizations producing digital content and written media. It has the potential to be a very successful marketing strategy if done correctly. John Hall, interviewed by John Golden, discusses the influence of content marketing, how to break through the noise, creating IDEA content, and explains why distribution is so crucial.

This podcast is also a recorded live event you are welcome to view here: Using Content Marketing to Influence Prospects and Customers

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Patrick Renvoise’s new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, was just released. It’s been 16 years since Patrick Renvoise published his first book on neuromarketing, which took the business world by storm. Interviewed by John Golden, Renvoise shares information about neuromarketing and persuasion in this expert sales interview.

This podcast is also a recorded live event you are welcome to view here: Neuromarketing and the Persuasion Code

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As a salesperson, talking is part of your job. But what about as a marketing tactic? Can talking really help you? According to Hubspot, 90% of people believe brand recommendations from friends, and 70% of people believe customer opinions. Additionally, customers are discussing specific brands causally 90 times per week. So where does that leave you? Are you being talked about?

This podcast is also a recorded live event you are welcome to view here: Word Of Mouth Marketing

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