If you asked a room full of 100 CEO’s if they thought that training was important, you’d likely get an almost unanimous vote “yes.” However, if you asked how many of those CEOs were actually investing the time and the budget into training, you would not get such a strong response rate. This is to the ultimate disservice of their organization and can lead to revenue loss, lack of employee retention, and other negative impacts. Nancy Giere, interviewed by John Golden, explores how to create custom courses.

Visite us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Podcast interview with David Meerman Scott who is an American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR. David has a truly global mindset born from ten years working in countries outside of the U.S. and as an international speaker in over 40 countries and on all seven continents. His marketing expertise is backed by real-world experience building businesses, running marketing and sales teams, and advising highly successful companies.

Here we will be talking about the following queries:

• These days, communication has become very superficial. So how do you know if you are communicating with the body?
• Nowadays, people want to be treated as humans and want to have more connections. So what are David’s views regarding this concept?
• How does a company rise above all of the superficial noise and be able to project enough authenticity that people want to connect with that company in a way and they want to connect with their favorite sports game or anything else?

The key is creating what they call a “fanocracy” – an organization that puts the needs and wishes of fans ahead of every other priority. It can be scary, at first, to focus on intangibles like community, generosity, and fun, rather than squeezing every penny from each interaction.

Visite us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Delivering innovative service doesn’t have to mean spending a ton of money to upgrade a frequent flyer to first class, or upgrade a hotel guest to a suite. Delivering innovative service simply means being unique and going above and beyond what is expected of you.

This podcast is also a recorded live event you are welcome to view here: Delivering Innovative Service

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Providing a good customer experience is key in customer retention. If you are treating your customers well, they are going to continue to come back to you year after year. It can be easy to get lost in the noise of following rules, but maintaining your core values while upholding the standards of a company is necessary. If the right people are hired, for the right reasons, success is unlimited.

This podcast is also a recorded live event you are welcome to view here: Customer Experience

iTunes Podcast