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I am your host, and today I am thrilled to share with you the insights from a recent podcast episode where I had the honor of interviewing Karl Becker, the founder of Improving Sales Performance and author of several insightful books on sales and marketing alignment. Our conversation centered around his new book, “Iceberg Selling,” ...

In today’s digital age, video marketing has become a powerful tool for businesses to connect with their target audience and elevate their brand. By incorporating compelling video content into their marketing strategies, businesses can effectively engage viewers, increase brand awareness, generate leads, and drive conversions. In this article, we will provide a comprehensive guide on ...

Certificate management is one of the fundamental elements of dynamic landscape involving digital security through managing digital certificates. Digital certificates enable secure communication in Internet applications and provide assurance on data integrity and confidence shared through various digital channels. Thus, businesses need to understand what certificate management is and how it secures virtual properties. This ...

The world of bartending and sales may seem like two entirely different professions, but there are actually many surprising parallels between the two. Just as a bartender strives to create a welcoming and memorable experience for each customer, salespeople aim to build relationships and ultimately close deals. By drawing on the lessons learned behind the ...

Promoting the Best Salesperson: A Recipe for Disaster Have you ever witnessed the scenario where the best salesperson in your team. It’s swiftly promoted to a sales leader without proper training, only to struggle in their new role? It’s a situation that plays out in businesses all too often.  Consequences can be detrimental to both ...

Are you grappling with the challenge of finding the right prospects for your business? Do you often find yourself overwhelmed by the task of prioritizing and selecting accounts that truly merit pursuit? In this insightful blog post, we will delve into the world of prospecting, account selection, and the transformative impact of data-driven strategies. Our ...

In the world of business, referrals are often hailed as the golden ticket to growth and success. However, many individuals and companies find themselves wrestling with the challenge of generating referrals. It can be a perplexing endeavor, leaving you wondering why your efforts aren’t yielding the expected results. In this blog post, we’re going to ...

As we carry on with our sales and ethics series, let’s pose this question: What is ethics, really? We can begin by pointing that ethics isn’t found only in the mind, or strictly in the heart, but in both. Real ethics requires a 2-way highway between the mind and the heart. The mind contains the ...