If there’s one thing that holds true about marketing, it’s that it evolves with the times. More than any other industry, marketing requires a strategy that is constantly changing and adapting to current conditions. It’s all about staying ahead of the curve, and campaigns that fall behind often find themselves struggling to reach success. However, ...
When it comes to sales enablement, the importance of mobile devices cannot be overestimated. Today mobile and tablet devices outnumber desktop devices by a factor of 13 percent worldwide according to one source (note that iOS and Android applications are also immediately usable on tablets—it is the same technology). We know from our own experience ...
What is Marketing? Most people don’t really understand the difference between marketing and advertising. By default, people assume that they’re one and the same, but the reality is that advertising is just one piece or one component of your marketing. For people to be effective at marketing, they first have to understand what truly encompasses ...
Taking Care of the Customer The Nordstrom proposition is deceivingly simple. The proposition is: take care of the customer. It doesn’t sound so unique, does it? Many companies probably say that they aim to take care of their customer. But all too often, it’s just lip service, or it’s not executed at every level. Nordstrom ...
Predicting the trends of anything can be problematic. In fact, I believe that the future cannot be predicted with any kind of accuracy. Just look at the situation in which we find ourselves today—who could have predicted this pandemic and its effect? We have no idea where we’re going, as we know all too well ...
Technology keeps on shifting towards betterment to make things easier for people in this digital world. Due to the rise in popularity of e-commerce, many businesses are now dealing with customers through websites and social media. However, they have to deal with a lot of competition, and things get complicated as every business is running ...
We’ve been through a 3-month lockdown, and hopefully starting to come out of it. It has never been a more important time for a Sales Enablement Platform—an SEP—for salespeople who have never needed more enabling than they do today. There’s only one problem: Just what is a Sales Enablement Platform? Depending on which vendor you ...
Have you ever been very excited about a product or service based on the advertising you’ve seen, only to be extremely disappointed and confused when you actually became a customer? It can be incredibly difficult for the strategies of the boardroom and marketing team to actually be executed on the front lines of customer experience. ...
