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It wasn’t long after I started recruiting 24 years ago that I realized that in the majority of the companies that we worked with, the executive teams all looked the same. Regardless of what the C-Suite’s background was, they inevitably hired people from similar backgrounds The obvious disadvantage of this is when a company surrounds ...

The world keeps getting smaller as technology continues to shrink barriers to conducting business internationally. Financial technology—or fintech for short—is making it easier and simpler to do everything from making bank deposits on your cell phone from anywhere in the world to getting the latest currency conversion rates via an app. Sales are increasingly made ...

With the popular social media platform Instagram it’s possible to share pictures and other content easily. People not only buy Instagram followers but also Instagram likes for a number of reasons. For business, it enhances their brand visibility and can open up new markets. For celebrities, it is a simple way of becoming more popular. ...

Your marketing approach will differ based on the industry that you are in. That’s because each industry has its own set of target demographics. Mind you, some of our clients at VoyMedia SaaS Marketing Agency find it daunting to look for clients in their target market. Although you know that you have built a great ...

Social media pervades almost every aspect of our lives, from catching up with classmates to sharing vacation photos with family. As marketers continue to try to find the best way to utilize social media to reach potential customers, businesses are continually examining how effective their efforts are in achieving a return on investment. However, a ...

This article will outline the most common misconceptions that we get from our readers on our blog. It is worth mentioning at this point that dropshipping isn’t a get-rich-quick scheme, but a legitimate business model. Dropshipping is simply a different way of fulfilling orders – this notion will be explored later in this article. Dropshipping ...

From a website to a face-to-face pitch, the world of sales revolves around calls to action (CTA). Often these can be subtle and easy to miss, such as a “learn more” signup button at the end of a compelling article. At other times a good CTA hits you like a ton of bricks, as is ...

Trying to reach the masses by using marketing strategies that target many people at once can very effective for some businesses. With some businesses, it may not be the best approach because it could waste a lot of time and yield unsatisfying results. When targeting individual decision-makers in certain companies, a business might get better ...