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Occasionally, I read selling advice so off-the-wall, so misguided, and so dangerous that I smack my head in disbelief.  Here’s an example from an Inc. Magazine article titled, Recruiters, Share Can’t-Miss Interview Questions to Disarm Candidates. “We interview candidates for both our internal company and for clients throughout the US. If someone is interviewing for ...

“The global spread of the coronavirus is the tipping point for virtual selling, which represents the commercial model of the future.” Michael Smith, Managing Director at Blue Ridge Partners The ongoing pandemic has significantly impacted how businesses operate before 2020, compelling employees to work from home by embracing virtual channels. A couple of sectors were ...

Nowadays, there’s a tool for everything. Do you want to improve your SEO? Then use Yoast. Do you want higher conversion? Then check out Unbounce. There are thousands of different options out there. The problem isn’t the right software for your business and marketing needs; the issue is figuring out which one to go with. ...

It is now the best time to start an online business. Consumers are in love with the digital space plus it is easier and less costly to start than brick and mortar stores. You only need a good internet connection to communicate with your suppliers and customers. Well, what are the steps to start an ...

The present-day marketer has a lot more work cut out for them than it used to be in the past. There is so much to do in the marketing world because marketing strategies have evolved, just like people’s purchasing patterns and behaviors have also changed over the years. With online marketing infiltrating the market place, ...

A robust online presence is something that no business can survive and thrive without in the current landscape. Unless you have a great looking website that ranks on the first page of search results, you cannot expect to stand apart. Search Engine Optimization is the technique that provides your website the visibility it needs to ...

The new Mac OS Big Sur is out! Unlike most other previous updates like from OS X to macOS, this recent update looks like it won’t disappoint. Yes, macOS Big Sur has almost 100 new features, intended to improve your Mac experience soon. As we wait for the final version of the update, here is ...

Search Engine Optimization (SEO) is nothing new but it is increasingly important when it comes to increasing your website traffic. With so many different sites out there, you want to make sure that the right search terms lead potential customers right to your site. You want your website to appear in those top search results. ...