What to post on Instagram is a persistent, puzzling question. Instagram posts are where you showcase your brand identity, display the products or services you sell and also engage your Instagram followers and offline customers. Your Instagram feed is almost like a brand portfolio and it is precisely this, which decides whether a profile visitor ...
Hotel owners and managers all face the same concern – how to increase the rentability and profit of the property. No matter how popular a hotel brand becomes, this remains one of their top priorities. Right now when the market size of the hotel sector is bigger than ever (1.22 trillion according to Statista), beating ...
“Never judge a book by its cover.” Albeit this proverb makes a lot of sense when it comes to most real-life situations, it doesn’t quite work with E-commerce websites. When you visit a website that appears so unprofessional, has a poor design, and everything on it looks malicious, the chances are that you will exit ...
The COVID-19 pandemic disrupted almost all industries and caused unprecedented damage to our economy. What started as a health predicament evolved into a global crisis, leaving everyone struggling in its wake. For aspiring food entrepreneurs, starting a business during these uncertain times is no easy feat, but it’s not impossible. Despite being shaken, the industry ...
I rose from humble origins with toxic family background. When I was 18 years old, I dropped out of college to support my parents and joined the Indian Air Force. I had to struggle hard to earn my livelihood. I sacrificed my personal time, invested a portion of my monthly salary and resources, and acquired ...
Social media is an integral and irreplaceable part of the internet. While it has been a thing since the beginning of the 2000s, it really took off in the previous decade. So many new platforms were introduced to help us connect with new and old people. One such example is Instagram. Founded in 2010, Instagram ...
Long before my sales career, a marketing genius advised me to share my stories with those I encounter as if we are long-time friends. Years later, a popular public speaking class said the same. The course was during my second month of selling, and I was a nervous wreck. Not permitted training because I was ...
Economists have been warning that the risk of a recession continues to grow. As far as historical standards go, the current period of economic expansion has lasted quite longer than most. Companies that prepare in advance for a time of negative growth are often those that survive them the best. In some cases, companies can ...
