I taught a Selling class at Loyola University Maryland and many of the students were shocked when they saw the syllabus, which indicated that participation was 50% of their grade. I always promised my students that I would focus on what was truly important in the real world of selling, not what was chronicled in ... Read Post

If you are considering roadside advertising, you might be wondering if advertisements that are designed to take drivers’ attention away from the road are actually beneficial to your marketing plan. However, it’s not quite so clear-cut. Like with any method of advertising, there are both pros and cons to roadside advertising. Pros of roadside advertising ... Read Post

Sales are the lifeblood of any business; investing in the training of your salespeople can help you grow your sales in no time and improve your sales representatives’ work culture and motivation. Sales training is an efficacious way to help you make your sales departments run optimally, though many businesses are reluctant to spend on ... Read Post

In a previous article, we discussed the fact that sales have become a purely mechanical proposition, lacking real theory. Technology exists simply to turn salespeople into workers without responsibility and self-determination. Pipeliner CRM, on the other hand, is rooted deeply in the Austrian School of Economics theory. It says that sales must have a human ... Read Post

At first glance, the idea of long-form content seems pretty counterintuitive, considering the ever-shrinking attention spans of today’s web audience. In a world where you only have a handful of seconds to capture your readers’ attention, who is going to read a 2,000-word article? Well, it turns out that most people will, as it is ... Read Post

As an executive, you’re likely concerned with transitioning your employees back into office life. But don’t forget to take care of your own transition, which will help your staff since you’ll lead by example. If you live and work in one of the best cities for walking, preparing to return to the office can be ... Read Post

Today’s sales scenario is, to say the least, baffling. We have more books on sales than ever, along with unheard-of numbers of sales seminars and an amazing amount of sales training. Yet sales closing rates remain stagnant—80 percent of salespeople fail, and salespeople only last 18 months on a given job. It was certainly not ... Read Post

Link building is vital in SEO since it helps to drive organic traffic via browsers, particularly in competitive markets. It’s a fact that if your SEO approach is really not high-grade, you’ll wind up hidden deep in the search engine results pages, which is the last place you would like to be. To avoid this, ... Read Post