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Education marketing is a sort of marketing that promotes and assists institutions and individuals in utilizing important educational content. Courses, how-to videos, research papers, books, and software programs for desktop computers and mobile devices are all examples of educational content. Educational information can spread like wildfire and inspire interested minds all over the world with ...

What does digital transformation mean for today’s companies? It’s an environment in which an organization’s departments work together instead of existing in completely independent silos. Since it does encompass the whole company, digital transformation must be initiated at C-level and come from the top down. In an example of how the digital transformation has been ...

Your digital marketing strategy is central to the success of your business. The majority of consumers will use online searches to find businesses of all kinds, and the percentage of products bought online is rising rapidly. No matter what kind of business you run, you need to invest in your online marketing strategy if you ...

The beauty of digital marketing is that you can automate many processes in order to focus on strategy and results. Email marketing automation is one of the most valued tools a marketer can have because it saves time while boosting engagement and increasing revenue. According to a study from VentureBeat, 80% of marketing automation users saw ...

In a world where large multinational companies and franchises dominate pretty much every market, there is still one trusted tool that all smaller businesses can use to compete. That tool is customer experience, and eCommerce is no exception. Give your customers the best possible experience (and then some), and you’ll be able to contend with ...

“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” ―Howard Thurman People are born and die every day but we remember only a few leaders including Mahatma Gandhi, Martin Luther King Jr, Mother Teresa, and Nelson Mandela. ...

One important decision when getting a new car is deciding whether to buy or lease it. There are benefits to each, so educating yourself is important before making a final decision. We’ll discuss the differences in leasing vs. financing a vehicle and which one is a better option, including a focus on the insurance information ...

Flogging products is disgusting pretty well sums up how I feel about salespeople who try to push the wares of their organization down my throat when I’m looking to get my needs satisfied. The flogging process is a one-way street where the sales person’s sole objective is to sell the product or service inventory they’ve ...