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What does digital transformation mean for today’s companies? It’s an environment in which an organization’s departments work together instead of existing in completely independent silos. Since it does encompass the whole company, digital transformation must be initiated at C-level and come from the top down. In an example of how the digital transformation has been ...

Your digital marketing strategy is central to the success of your business. The majority of consumers will use online searches to find businesses of all kinds, and the percentage of products bought online is rising rapidly. No matter what kind of business you run, you need to invest in your online marketing strategy if you ...

The beauty of digital marketing is that you can automate many processes in order to focus on strategy and results. Email marketing automation is one of the most valued tools a marketer can have because it saves time while boosting engagement and increasing revenue. According to a study from VentureBeat, 80% of marketing automation users saw ...

In a world where large multinational companies and franchises dominate pretty much every market, there is still one trusted tool that all smaller businesses can use to compete. That tool is customer experience, and eCommerce is no exception. Give your customers the best possible experience (and then some), and you’ll be able to contend with ...

One important decision when getting a new car is deciding whether to buy or lease it. There are benefits to each, so educating yourself is important before making a final decision. We’ll discuss the differences in leasing vs. financing a vehicle and which one is a better option, including a focus on the insurance information ...

Flogging products is disgusting pretty well sums up how I feel about salespeople who try to push the wares of their organization down my throat when I’m looking to get my needs satisfied. The flogging process is a one-way street where the sales person’s sole objective is to sell the product or service inventory they’ve ...

If you decide to run a website for your blog or business, you probably want Google to rank it on the first page of search results. To reach such a respectable goal, you should not work on your own. On the contrary, you must work for others to deserve a good SEO backlink from them. ...

According to a study recently released by the United States Bureau of Labor Statistics in September of 2021, the total number of job openings in the country has reached a recent high of 10.9 million. The increase was spread across a number of different industries with health care, social assistance, finance, and insurance being among ...