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Being in the dark about the efficiency of your marketing strategy is not a good place to be. You put in all the work but don’t know whether or not the efforts are working. As a business owner in a competitive market, you must be able to track your successes and failures to make informed ...

If you’re self-employed or want to become your own boss, there’s a lot to love about running a small business or being a solopreneur. However, purchasing health insurance is a significant downside for you and your family. Instead of going without coverage or overpaying, use these five options to save money on insurance when you ...

Are you struggling to reach your target audience on social media as a business? Do you want to know how you could use Instagram to increase your sales? As a business owner, it is important to remain active on social media. Using platforms such as Instagram is not only a great way to increase your ...

Do not write off your chances of landing your dream career simply because you lack conventional work experience or skills directly applicable to the position. Just because you’re applying for your first job, don’t assume you can’t put together a solid resume. You might wonder how to write a resume if you are currently enrolled ...

Starting a business isn’t usually easy. It requires dedication and investment. Small business owners often wish they could do without insurance because spending for something they might not need feels counterintuitive when money is tight. But the risk is too significant to go without business insurance. Unfortunately, a standard business policy isn’t enough for most ...

Being a successful real estate agent in a booming housing market is relatively easy. The only thing you have to worry about is competition from other agents. The housing market has cooled in recent months as the U.S. approaches a recession. Now, as a real estate agent, you’re competing over fewer properties. As home values ...

In an extremely competitive FX market, how can you distinguish yourself and capture the attention of potential clients? A marketing approach for generating hot Forex leads must first consider who your target audience is. Today, 50% of retail traders are millennials, while the remaining 16% are Generation Z. Today’s trader is 35 years old on ...

It’s no secret why 67% of marketers are using Instagram to reach their target audiences. The platform boasts around 1.440 billion monthly active users, and around 71% of US adults aged 18-29 use it, making it a powerful marketing tool for businesses. That means there’s a huge potential for businesses of all sizes to connect ...