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In today’s digital business environment, your website is the most crucial component of converting marketing efforts to leads—i.e. lead generation. The vast majority of potential prospects interested in your product or service arrive at your website; hence your website must be totally geared toward turning those prospects into leads. Once you have conducted all the ...

In the old days before the internet, lead generation was a different game. It was primarily done proactively by cold calling, or by sending out a mailing and having responders call in. In both cases it was up to a live sales rep to convert the interest to a lead. When the internet began proliferating ...

Pioneers Festival is a smarter SXSW event for entrepreneurship and innovative future technologies. Pioneers festival lets you listen to great stories from the well-known entrepreneurs from around the world. Our CEO, Nikolaus Kimla, did his best too. Listen to Nikolaus Kimla and his keynote The New Digital Sales Philosophy for Startups and Salespreneurs:

“Inbound leads” is a very generalized term meaning those sales leads that make their way “in” to your company (hence the term). It can be a good thing; it means somebody somewhere became interested in your product or service and inquired about it. Many companies fail to take the time to precisely analyze inbound leads ...

Having a consistent stream of leads coming in is as important to a company as its revenue, for in the end there won’t be any revenue if lead generation—inbound or outbound—isn’t happening. Some companies (relatively few these days) only cold-call for leads—but most are always seeking additional ways to reach their prospective customers and cause them ...

Managing and building strong customer relationships is key to acquiring and retaining customers for any business. Read this case study made by Baylor Business Collaboratory to learn more:

Without a constant stream of fresh leads, you’re going to struggle to hit your sales targets this year. So how can you attract enough new enquiries to your business to ensure your sales teams have enough opportunities to follow up? Well, you can start by avoiding these 12 deadly lead generation mistakes…

Lead generation is a primary activity of any company, for without leads there are no sales. Not only do marketing departments (and in some cases sales forces directly) pay very sharp attention to lead generation internally, but to the outside sourcing of them as well. The provision of quality lead generation is a million-dollar business ...