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The right PR agency can be the difference between a business that thrives in the public eye and one that fades into obscurity. With a multitude of agencies vying for your attention, how do you ensure you’re choosing the partner that truly aligns with your business’s needs and vision? What Does a PR Agency Do? ...

Warm leads convert at a rate of 14.6%, while for cold leads, it’s a mere 1.7%. Spending time on warm leads seems like a smarter bet, right? Yes and no. You see, it’s not just about the numbers; it’s about classifying leads into cold and warm. Figuring out the type of lead you’re dealing with ...

Employees of an organization do not only want to work and get paid but usually desire a conducive and inspiring working environment. One key thing that motivates workers is the art of recognition for their performances. Employee recognition brings substantial benefits to the company. Some employee recognition benefits include improved motivation, increased productivity, higher employee ...

We have all had the experience of buying a particular product or service and being cheated—the product or service, or the company delivering it, was fraudulent. We all know how upsetting that can be as a buyer. But what about its effect on the seller and the seller’s company? The “short win” isn’t sustainable. It ...

Repeatedly using the same strategies because they are easy and work for now will never contribute to advancements. The better approach is to ask ourselves, ‘How long will it continue to work – or is something better awaiting our desire? Today, two common themes in articles are that employees prefer hybrid work versus obeying a ...

Ethics are important in any area. In a sport, we want to know if someone is cheating. In a treatise or scholarly paper, we want to know that the content is original and not plagiarized. In sales, ethics is equally as important. Why is this such an important subject? When a sense of morality and ...

On September 27th, we are releasing our most ambitious version of Pipeliner CRM to date, containing Custom Entities and many other innovations and features. I have named this release Michelangelo, after the legendary artist of the 14th century. Why have I chosen this name? Comparison of Youth Michelangelo di Lodovico Buonarroti Simoni, known as Michelangelo, ...

With the next major release of Pipeliner CRM—Pipeliner CRM 5.0, being released on the 28th of September—comes a fantastic new feature: Custom Entities (functionality referred to in some other CRM systems as “Custom Objects”). Pipeliner once again takes a giant leap ahead of any other CRM in the industry by creating a very special and ...