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Walking in the Customer’s Shoes

Walking in the Customer’s Shoes

Sales Skills / Jun 9, 2020 / Nikolaus Kimla

The Future of Technology…and Walking in the Customer’s Shoes Many companies such as mine are always carefully looking forward toward the next innovations. For CRM and other technological products, where are we going? In one respect we can answer that question positively, without question: all innovations will be in the direction of being able to ... Read Post

Acquisition and Retention: The Yin and Yang of Customer Strategy

Acquisition and Retention: The Yin and Yang of Customer Strategy

Sales Skills / Jun 7, 2020 / Andy Rudin

Which actions do companies often take for customer retention? Provide outstanding service and products Maintain loyalty programs Engineer high switching costs Design arduous processes for terminating services All of these The correct answer, of course, is e) All of these. People mistakenly assume that retention efforts benefit customers. But as customers who have attempted to ... Read Post

Implementation of an Employee Advocacy Program

Implementation of an Employee Advocacy Program

Sales and Marketing / Jun 6, 2020 / Glenn Gaudet

Employees make the best advocates. Who better to upvote your company or product than those who are already intimately involved and positively acquainted? Creating an employee advocacy program can help lead generation, positive name recognition, and more, all from people who can put a genuine, real message out to their personal networks. What is Employee ... Read Post

Soft Leadership: A New Direction to Leadership

Soft Leadership: A New Direction to Leadership

Leadership / Jun 5, 2020 / Professor M.S. Rao, Ph.D.

The Father of Soft Leadership “Soft leadership can be defined as the process of setting goals; influencing people through persuasion; building strong teams; negotiating them with a win-win attitude; respecting their failures; handholding them; motivating them constantly; aligning their energies and efforts; recognizing and appreciating their contribution in accomplishing organizational goals and objectives with an ... Read Post

4 Ways Sales Will Have to Change in the Wake of COVID-19

4 Ways Sales Will Have to Change in the Wake of COVID-19

Sales Management / Jun 4, 2020 / Philip Piletic

Right now, salespeople in every industry are being confronted with what is certain to be the most unusual business environment they’ve ever seen. The massive global economic disruptions caused by the coronavirus (COVID-19) pandemic have upended the landscape in ways nobody could have predicted or prepared for. Supply chains have gone haywire, altering long-established sales ... Read Post

Disruption—The Change of Pattern

Disruption—The Change of Pattern

Leadership / Jun 2, 2020 / Nikolaus Kimla

Continuing our series on disruption, and the “greatest disrupter of all time,” let’s take a look at the patterns that changed in the time of Jesus, and now. The mindset of the time was set in an empire that encompassed the whole known world: the Roman Empire. This empire included Palestine, where Jesus grew up ... Read Post

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