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Soft Leadership: A New Direction to Leadership
Blog / Leadership / Jun 5, 2020 / Posted by Professor M.S. Rao, Ph.D. / 3780

Soft Leadership: A New Direction to Leadership

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The Father of Soft Leadership

“Soft leadership can be defined as the process of setting goals; influencing people through persuasion; building strong teams; negotiating them with a win-win attitude; respecting their failures; handholding them; motivating them constantly; aligning their energies and efforts; recognizing and appreciating their contribution in accomplishing organizational goals and objectives with an emphasis on soft skills. It is based on the right mindset, skillset, and toolset.” ―Professor M.S. Rao, Ph.D., Father of “Soft Leadership”

When you look at leaders like Booker T. Washington, Benjamin Franklin, Mahatma Gandhi, Martin Luther King, Mother Teresa, Mikhail Gorbachev, Dalai Lama, and Aung San Sui Kyi, there is a common thread connecting all of them―soft leadership.  They are all soft leaders who silently performed and led the people to accomplish their dreams. They have character, charisma, conscience, conviction, courage, communication, compassion, commitment, consistency, consideration, and contributed extensively toward society and made a difference in the lives of others.

What is Soft Leadership?

I have coined a new concept ‘Soft leadership’ to overcome the drawbacks in the existing leadership styles.  I have authored several books on ‘Soft Leadership’ and published research papers and articles for international journals and magazines. It is getting overwhelming response globally. Here is the description of soft leadership.

Various leadership researchers, experts, educators, writers, consultants, and practitioners in the leadership domain have pioneered specific styles and types of leadership. As a result, we have various styles and types in leadership, thus enriching the leadership domain. Similarly, soft leadership is another new concept to add value to the leadership literature.

Soft leadership is leading through soft skills and people skills. It blends soft skills, hard skills, and leadership. It emphasizes the significance of precious Human Resources. It helps in managing the emotions, egos, and feelings of the people successfully. It focuses on the personality, attitude, and behavior of the people, and calls for making others feel more important. It is an integrative, participative, relationship, and behavioral leadership model adopting tools such as persuasion, negotiation, recognition, appreciation, motivation, and collaboration to accomplish the tasks effectively.

Soft leadership is not a submissive leadership or a lame-duck leadership but an assertive leadership where soft leaders adopt pleasing and polite communication to execute their tasks.  It is a blend of courageous leadership, thought leadership, servant leadership, and inspirational leadership. Succinctly, soft leadership can be defined as the process of setting goals; influencing people through persuasion; building strong teams; negotiating them with a win-win attitude; respecting their failures; handholding them; motivating them constantly; aligning their energies and efforts; recognizing and appreciating their contribution in accomplishing organizational goals and objectives with an emphasis on soft skills. It is based on the right mindset, skillset, and toolset.

Professor M.S. Rao’s 11 C’s and Soft Leadership

Leadership basically depends on three aspects—how you communicate with others; how you make decisions; and how you take action. When you can execute these three activities effectively you become a successful leader. However, to evolve as a soft leader, you must communicate with an emphasis on soft skills; make decisions by blending your head, heart, and gut; and take action keeping the ground realities and goals in your view without compromising task-orientation. There are 11 Cs that constitute soft leadership. They are character, charisma, conscience, conviction, courage, communication, compassion, commitment, consistency, consideration, and contribution. It is highly challenging for people to cultivate these 11 characteristics. However, if people possess more than 6 traits they get into the fold of soft leadership. Here is the diagram (Figure 1) connecting 11 C’s that collectively constitute soft leadership.

Figure 1 The Eleven Cs of Soft Leadership

Soft Leadership and Knowledge Workers

Soft leadership helps lead knowledge workers effectively. Previously there were more manual workers who needed various leadership styles. However, in the present rapidly changing digital scenario, the knowledge workers need a different leadership style—soft leadership style. The knowledge workers are ambitious, intelligent, and tech-savvy. They have totally different expectations and aspirations than their predecessors. They have an advanced mindset, toolset, and skillset gained through unique professional experiences. And soft leadership is the ideal fit for their needs.

Currently, the employees are more diverse than ever, and this offers both opportunities and threats. Opportunities include creativity and innovation to improve products and services; and threats include looking at differences, not similarities. Hence, we must convert this threat into an opportunity by celebrating diversity in the workplace. It also calls for a unique leadership style that brings employees into one common platform to achieve the organizational goals and objectives.

Soft Leadership is the Future Leadership

Globally the philosophy of ‘employees first, customers second, and shareholders third’ is gaining momentum. Keeping this philosophy in view, global organizations need leaders who can navigate their organizations through a network of relationships. Presently the days of positional power work less and referent power works more. Above all, global organizations must be networked, flat, flexible, and diverse. Hence, soft leadership can work for any company and country regardless of its size or budget.

The days of command-and-control leadership don’t work anymore. What works presently is trust-and-track leadership. As the world is changing rapidly, the knowledge, skills, and abilities essential for employees are changing rapidly. The employees are reinventing themselves to keep pace with the rapid changes in technologies. Additionally, they are more focused on their careers and are ready to sacrifice their families to fast-track their careers. Their expectations and aspirations are rising. Hence, leaders at the top must reinvent with their leadership styles, tools, and techniques to lead their employees in this digital age. To conclude, exploring soft leadership helps greatly for the leaders to satisfy all stakeholders to achieve organizational excellence and effectiveness.

Note: This article is an adapted excerpt from my award-winning book ‘Soft Leadership: A New Direction to Leadership’ URL: https://www.amazon.com/dp/B087NGS5GG Philip Kotler wrote the foreword for this book. I have dedicated to Peter Drucker.

About Author

Professor M.S. Rao, Ph.D. is the Father of “Soft Leadership” and the Founder of MSR Leadership Consultants, India. He is an International Leadership Guru with forty-three years of experience and the author of fifty-two books, including the award-winning." See the Light in You". He has published over 300 papers and articles in prestigious international publications, including Leader to Leader, Thunderbird International Business Review, Strategic HR Review, Development and Learning in Organizations, Industrial and Commercial Training, On the Horizon, and Entrepreneur magazine. He is a soldier, entrepreneur, editor, educator, author, enlightener, and philosopher. He is a C-Suite advisor and global keynote speaker. He brings a strategic eye and long-range vision, given his multifaceted professional experience, including military, teaching, training, research, consultancy, and philosophy. He is passionate about serving and making a difference in the lives of others. He trains a new generation of leaders through leadership education and publications. His vision is to build one million students as global leaders by 2030. He advocates gender equality globally (#HeForShe). He invests his time in authoring books and blogging on executive education, learning, and leadership. Most of his work is available free of charge on his four blogs, including.

Author's Publications on Amazon

"21 Success Sutras for Leaders" unveils a short course of 21 essential lessons to excel as great leaders. It shares lessons for effective leadership. It emphasizes investing in people and stresses the importance of leadership development programs.
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This book helps you find leadership secrets in a quick, easy-to-read format and uncorks your leadership potential. Unfolds you to cherry-pick essences of leadership lessons for becoming a successful and effective leader.
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"See the Light in You" explores spiritual leadership and life leadership to lead a happy and meaningful life. This book is a quick reference guide for all spiritual seekers, masters, healers, learners, and leaders.
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This book helps you dream and achieve big to excel as a leader. It helps you improve your attitude, personality, and behavior to achieve all-round success in your life. It is a quick reference pocket guide for lifelong learners including students, educators, and leaders.
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This book underscores soft skills, career, and leadership success to excel as leaders and CEOs. It outlines tools and techniques to fast-track your career. It inspires you to be a giver to build a better world! The book is useful for lifelong learners including students,…
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The book will make valuable contributions to enhance your leadership qualities and effectiveness. It is useful to leaders from various fields working at different levels including entrepreneurs, educators, and life-long learners.
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This book introduces “soft leadership” and explains the 11 “Cs” associated with this concept—character, charisma, conscience, conviction, courage, communication, compassion, commitment, consistency, consideration, and contribution.
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This book outlines soft leadership, soft skills, conflict management, negotiation skills, global peace, and prosperity. It serves as a curriculum for global peace studies. It inspires people to grow as global citizens and soft leaders.
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The book explores a new style of leadership - soft leadership. The current complex world calls for soft leadership where people need to work as partners for progress as the days of command and control do not work any longer.
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