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TV Expert Interviews / Marketing / Feb 3, 2022 / Posted by Shiv Gupta / 793

Why the Secret to Successful Business Is Setting the Right Goals (video)


In this Expert Insight Interview, Shiv Gupta discusses why setting the right goals is the secret to business success. Shiv Gupta is the SEO Team Lead and Director of Marketing at Incrementors Web Solutions. He has been in the digital marketing sphere since the age of 17, attaining a deep knowledge of the industry and earning multiple awards along the way.

This Expert Insight Interview discusses:

  • The crucial mistakes people make when setting goals
  • How to divide your goals into smaller, more attainable tasks
  • Why accountability is essential when it comes to achieving your goals


The beginning of the year is when people usually set goals, so goal setting is a big topic. There are a few things that people do wrong when setting goals, and the first one is that they don’t know what they want to achieve or have just a vague notion of what they want to do.

The problem with this is that if you can’t measure something, you can’t achieve it. Therefore, it is always a good idea to set SMART (specific, measurable, attainable, relevant, and time-bound) goals. So, instead of saying simply, “I want to lose weight,” you should say, “I want to lose five pounds by the end of the month.”

Commitment and Consistency

Setting big goals is great — you should have something exciting to strive for, something that motivates you. However, if you don’t lay out clear steps towards achieving this big goal, you will become overwhelmed by the task and ultimately give up on it.

Whatever your goal is, you need to divide it into attainable tasks which you can achieve on a regular basis, either weekly or daily. Once that’s done, all you need to do is remain consistent, and you’ll reach your big goal almost automatically. Think of your dreams in terms of commitment and consistency, and you’ll become unstoppable.


Accountability is another essential part of the goal-setting equation. Even if you feel like you’re committed to a cause, you’ll quickly run out of motivation and drive if you’re not held accountable for taking the necessary steps to reach it.

In a fitness context, sharing your goals with someone or going to a gym with a partner makes it more likely for you to stay consistent. This accountability is also crucial in business, regardless of your position or status.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Shiv has 10+ years of extensive SEO experience working with clients on a long-term basis. I can examine your website and find out possibilities for growth using the following SEO tools like Screaming Frog, Ahrefs, Google Search Console, Google Analytics, Semrush, Similarweb, Xenu, etc. My ultimate goal for all my clients (B2B & B2C) is to leverage SEO's power to drive growth, engagement, and revenue generation. I offer an honest, transparent, and all-in-one service to stop online businesses from losing revenue.


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