Are you looking to expand your business and enhance your online presence? Creating and publishing videos about your company’s services online is a great place to start. About 72% of customers prefer to learn about a product or service through video. However, as straightforward as this video marketing strategy sounds, creating and uploading video content is only the beginning.
To indeed promote and improve the accessibility of your content, you must fulfill some other requirements, including generating subtitles for all your video content. Generating subtitles involves transcribing a dialogue, timing the texts to sync with the speech and saving texts in the appropriate subtitle format for the viewing platform.
Read on to see why implementing subtitle generators is a need for your eCommerce business.
Benefits of generating subtitles for your eCommerce business
Subtitles have valuable purposes beyond just conveying the words spoken in a video. It is one of the many steps to ensure video engagement and views. However, before you generate subtitles for your video, you must take note of the following:
- Use an automatic subtitle generator software
- Ensure the software offers high-accuracy rates
- Check for any upload limitations
- Confirm the languages the software supports
- Make sure it integrates well with other eCommerce business tools
With these in mind, here are some benefits of generating subtitles for your eCommerce business.
1. It increases SEO ranking and engagement
Including subtitles in your videos is like an SEO magnet. It can boost your videos in high-ranking search engines which will, in turn, help you build a sustainable brand in this digital era. Although, your primary focus must be on creating a well-thought video and high-quality audio. Nevertheless, executing SEO practices will yield great results once you have a solid content game. The key is to give value to both of these aspects.
Google has arachnids, also known as Google bots, that can only crawl through data, such as video titles, descriptions, keywords and catchphrases. By adding subtitles, Google helps increase your video’s keyword degree, even though they were excluded from your title or description. TThis gives your content recognition, allowing viewers to find and engage with your videos easily.
2. It saves valuable time and resources
As a content creator, your time and resources are precious. If you decide to transcribe each word from your video and audio content, you’ll lose the time that you should spend improving other essential aspects of the business. You might decide to hire professionals as they may produce results faster than you, but that’s still not fast enough. Expert transcribers take around four to five hours to transcribe a 60-min video, so you’re looking at a lot of hours to transcribe a couple of videos.
However, subtitle generators simplify this whole process and save you time and money. Once you provide your video and audio content, the subtitle generator automatically transcribes them and gives you your texts and captions in minutes. Edit and customize the captions as you like and insert them into the video easily. Subtitle generators are great tools for video content as they let you change the video’s look and feel while keeping a sense of coherence. You’ll also be able to drive sales on every platform, including social media.
3. It improves user experience
Every viewer interacting with your content looks forward to having a great time. They will quickly switch to a new business or search for it elsewhere if this is not achieved. On the other hand, even after creating a perfectly articulated video for your business, not every one of your viewers will focus entirely on the audio. As a result, some of the content may not be as clear as they should be, and the viewers might struggle to understand your message.
Therefore, implementing subtitle generators in your video marketing plans will ensure that your audience has two simultaneous data sources. They comprehend your information both from the audio and video content and from the subtitles as well. As they say, the more, the merrier!
4. It enhances accessibility for everyone
Over 6500 languages are spoken globally, so if you desire to gain a large audience and increase your business performance, you must consider generating subtitles for your video and audio content. This will break the language barrier for non-native speakers, giving them access to your content. Furthermore, with subtitles, individuals with hearing impairments are able to grasp the whole message of your video content.
5. It helps you generate more content easily
Implementing subtitle generators for your business content allows you to create more content for all your other digital platforms. You can get written content in a short time from the subtitle generator, which you can edit and convert to other forms of media, such as blog posts, ebooks, long-form articles, social media captions and newsletters.
6. It boosts traffic on social media platforms
Autoplaying video on silent is becoming a regular practice in social media platforms nowadays. As more individuals watch videos on Facebook, Twitter, LinkedIn, and Instagram, the algorithms are placing a high value on video content, mainly native and sound-off-adapted kinds of videos. According to Facebook, videos with captions and subtitles have a higher social reach, with a 12% increase in view time.
7. It enhances language skills
If you are trying to learn a new language or enhance your language skill, activities like reading books, listening to music, and watching movies in that language can be game changers. However, while reading books alone may become tiring or boring over time, mixing it up with movies can help keep your interest alive. This can be only possible if the movie has subtitles in your own language.
This could be the case for some of your customers. A study discovered that including captions and subtitles in a video improves attention to, comprehension of, and retention of the video. Therefore, including subtitles in your videos will meet your audience’s language needs and, as a result, increase your reach.
In addition, while generating subtitles for your videos encourage easy understanding of another language, they are also an excellent option for viewers looking to improve their native language skills in spelling, pronunciation, punctuation, and grammar.
The advantages discussed above are reasons you should start implementing subtitle generators in your eCommerce business. You will certainly get great results if you put in the work consistently.
Start transcribing your audio and videos now
Creating visual and audio content for your business is a lot of hard work, and it would be unfortunate to see such work not yield bountiful results. Generating subtitles is among the numerous tips to note when creating video and audio content.
Subtitle generators boost your eCommerce business by helping your audience overcome language barriers, improving social media traffic, increasing your SEO ranking, and creating more content for your business. There’s no better time to start implementing subtitle generators in your business than now!
Moyofade Ipadeola is a Content Strategist, UX Writer and Editor. Witty, she loves personal development and helping people grow. Mo, as she’s fondly called, is fascinated by all things tech.