Video is becoming an increasingly important part of social media marketing. Not only is it an entertaining means to engage your audience, but it can also be used to drive sales and conversions. In the following article, we’ll discuss nine proven, successful ways to use social media video to drive more sales and boost revenue for your business. We’ll also take a look at some tips for creating effective videos, as well as how to effectively use SFX (sound effects) and royalty-free music in your content. Let’s get started!
Retain a Simple Methodology
The first step is to understand that video marketing, like any other marketing strategy, should be approached with a clear and simple methodology in mind. What are your goals? Who is your target audience? What type of video content will resonate the most with them? Once you have answers to these questions, you can begin to create videos that are designed to achieve specific objectives. Keep your videos fairly short (30 to 60 seconds), on message, and always include a CTA (call to action).
Tell a Story
People love stories. And when you can tell a story that resonates with your audience, they are more likely to remember it – and take action. When creating social media videos, think about how you can tell a story that will capture attention and drive sales. Use emotion to connect with viewers, and don’t be afraid to show some personality. After all, people buy from businesses they know, like, and trust.
Use Video Testimonials
An extremely popular and effective way to use social media video is to showcase customer testimonials. When potential buyers see that others are happy and satisfied with your products or services, they are far more likely to get interested in your brand. If you don’t have any video testimonials, consider creating some. They are fairly simple to make and can be extremely powerful in driving sales. Consider offering a gift or promotion in exchange for honest, positive testimonials. You can also offer giveaways to get new customers to try your product or service as well.
Highlight Your Products or Services
Use social media video to highlight your products or services in a way that is both informative and engaging. You can do this by creating how-to videos, product demonstrations, or even just simple video tours of your business. If you have a physical location, consider doing a virtual tour as well. Whatever type of content you create, make sure it is designed to educate and inform your audience about what you have to offer.
Use a Multi-Platform Approach
Though it seems easier and more simple, you cannot use just one social media platform for your business and marketing needs. Why? Because you will be limiting your reach and the potential for sales. If you want to use social media video to drive sales, you need to be using multiple platforms. At a bare minimum, you should have a presence on YouTube, Facebook, and Instagram. But don’t stop there – consider also using Snapchat, Twitter, and TikTok as well.
Caption and Transcribe Your Videos
This is a vital step that’s often overlooked. Not everyone is comfortable watching videos with the sound on, so it’s important to caption your videos. You can do this using closed captioning or transcribing your video content. This will ensure that everyone who wants to watch your videos can do so, regardless of whether they have the sound on. Also, keep in mind that transcribing your videos into the description helps you to optimize your search results. You can rank higher when people are searching for keywords that are in your video content.
Use Your Videos as a Way to Address Customer Feedback
Another great way to use social media video is to address customer feedback – both positive and negative. If you receive a compliment, thank the customer and consider sharing their kind words in a video. On the other hand, if you receive a complaint, take the opportunity to apologize and show that you’re taking proper steps to fix the problem. This type of content can help to build trust and credibility with your audience. It also gives you the unique opportunity to explain common misconceptions or recurring issues, if any.
Produce High-Quality Content
This one is probably pretty obvious, but it’s still worth mentioning. In order to drive sales, you need to produce high-quality content. This means using professional equipment and editing your videos well. If you’re not comfortable doing this yourself, consider hiring a professional video editor or production company. The quality of your content will play a big role in whether or not people take you seriously as a business.
Of course, in some instances, you can still produce good quality videos using the camera on your smartphone, but if you want to take things to the next level, consider investing in some professional equipment. You don’t need to spend thousands of dollars, but a small investment will pay off in the long run.
Make Use of SFX and Royalty-Free Music in Your Videos
SFX, or sound effects, can really help to add production value to your videos. If used sparingly and appropriately, they can make a big difference in how your videos are perceived. Fortunately, there are many resources available that have all the music you’ll ever need to create a solid stock music library. Try a site like Soundstripe or Premium Beat. They offer unlimited access to tens of thousands of songs, all royalty-free music and SFX for you to use in any number of media projects, but they are perfect for social media. To license music, you usually just need to pay a small monthly subscription fee. It’s good to keep your expenses down, but these small fees are worth it to avoid copyright infringement.
The Bottom Line
When used correctly, social media video can be a powerful and effective tool for driving sales. Just remember to use a multi-platform approach, caption and transcribe your videos, address customer feedback, produce high-quality content, and make use of SFX and royalty-free music. By following these tips, you’ll be well on your way to increasing sales and growing your business. Just be sure you’re having fun with it, and your customers will surely notice.