Aman Ghataura is the Head of Growth for both Alphagreen Group and NUOPTIMA. He has played a crucial role in constructing and administering the broad CBD and alternative healthcare platform for businesses and customers. In this expert insight interview, Aman Ghataura discusses “ The Top 5 ways to market, Advertise & Promote a product-based business”.
This Expert insight Interview Discusses:
- Effective market strategies to advertise your product
- How to overcome commoditization?
- Product-based business Advertising Challenges
Many business owners and consumers face the obstacles of commoditization. Promoting your product in the market has become a pinch of salt, especially when you are late to launch your product and the same products are available in the market. You can overcome it by engaging your customers with your products and understanding their pain points. The more you connect with consumers, the more you can earn your share.
The best way to deal with commoditization is to create a brand enemy. As it will leverage your commoditized goods as compared to your brand enemy. Once you can prove that your product is superior to others, you have made your position in the market.
5 Best ways to market Advertise & Promote a product-based business
Without any delay, let’s come to the point and have a look at the best strategies to advertise your business.
- SEO(Search Engine Optimization)
- Email marketing
- Organic short form
- Word of mouth
Amazon is an exciting Growth channel for product-based businesses. Instead of advertising your product on paid online platforms, you can opt for Amazon. Its ranking factor depends on reviews. The more reviews, the higher your chances to rank on top.
Email may sound irritating when they are too often, and consumers might unsubscribe from it. One should always try to make it interactive such that you can share the improvements you are making in your products to attract customers and increase the conversion rate.
Word of mouth
It is one of the effective ways to market your product. You should talk about your products and self-attribution so that it can help your consumer in decision-making.
SEO(Search engine Optimization)
Unlike paid ads, SEO lets youtube capture the audience at the right time while serving a good piece of content. 80% of SEO depends on good content and keywords. You should pay attention to the content to do better SEO.
Organic Short Forms
Sharp and short content creation can help to pump the audience. It will be decisive for your brand if you can educate people with shorter, faster, and sharper sentences within 30-40 seconds. This is the same as tik-tok and youtube shorts.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.