If there’s one thing that holds true about marketing, it’s that it evolves with the times. More than any other industry, marketing requires a strategy that is constantly changing and adapting to current conditions. It’s all about staying ahead of the curve, and campaigns that fall behind often find themselves struggling to reach success.
However, constructing an effective marketing strategy isn’t just about following trends. It’s also about identifying what are the best techniques for your brand goals. But these techniques don’t always have to be the latest innovations. Sometimes, tried and tested strategies can even work better than contemporary, digital fads. Here are just a few of the many effective offline marketing techniques that can help strengthen your campaigns.
In an era where viral sensations have repeatedly taken the world by storm, it’s no wonder that guerilla marketing has made such an impact. Since it first came into the spotlight in the early 1980s, guerilla marketing has proven its staying power through innovative, memorable, and many times low budget campaigns. It’s a fantastic marketing technique that can help small businesses compete with bigger companies, and can be adjusted to nearly any budget. If you’re interested in learning more, we’ve discussed how guerilla marketing can work in the 21st century in our interview with Mark Smith.
It doesn’t get any more traditional than direct mail. Thus, it’s even more impressive that this technique remains one of the most effective marketing strategies in the present day. Direct mail marketing is something nearly everyone with a mailbox has experienced at least once, and the results it can pull in are undeniable. And if you want to put a more modern spin on your campaign, there are tons of different ways you can package your materials. For example, an article on plastic postcard mailers by Triadex Services reports that they are 3 to 5 times more effective than paper postcards. That, coupled with direct mail’s already high ROI, might be enough to get you ahead of the competition.
Cold calling might be one of the toughest marketing techniques to execute effectively, but when it’s done well it brings in results. Cold calling is one of the best ways to reach out to previously untapped markets, but it can be annoying for prospective customers. Luckily, there are ways to make it easier. Business Know-How has compiled several tips for ‘warming up’ cold calls. Following these can help you market more effectively while leaving better and more positive impressions on customers.
Thought leadership is an undeniable cornerstone of modern marketing. According to research, 56% of B2B marketing executives have stated that establishing their company as a “thought leader” is a prime objective. One way to do this is through speaking engagements. Speaking engagements might not realistically have the scope of nationwide marketing campaigns, but they can help humanize your brand. This in turn makes your messaging more accessible and convincing, and establishes your business as a trustworthy source amidst the competition.