In this Expert Insight Interview, Nicole Greer discusses creating a vibrant culture. Nicole Greer is the principal coach and CEO of Vibrant Coaching, which helps individuals, corporations, government entities, and non-profits become the people they were created to be through defining and fulfilling their missions, working better in teams, and exemplifying excellent leadership.
This Expert Insight Interview discusses:
- The definition of vibrant culture and how to achieve it
- Why employees often feel disconnected from their organizations
- How senior leaders can dial in the vision and tell a story about their business
A vibrant culture is lit from within, meaning that the leaders inside the company are leading with clarity; everybody knows where the goal is and has a plan of action to get themselves there. It is essential to lead with integrity. Character is one of the utmost important things that anyone should drive inside their business.
Men and women of character put out amazing products, take care of customers and take care of each other. Transforming the ordinary comes from having a group of people excited about the future and wanting to do more than the status quo — wanting to grow and having a growth mindset.
Many people have had the experience of getting a vision statement from the executive team, a mission statement from marketing, another message from their department head, etc. In these situations, people often end up feeling disconnected from their organizations.
This is where the mindset of “just doing your part” comes from — people don’t understand what the company is all about or where they fit into the big picture.
Dialing In the Vision
Vision is one thing that is not dialed-in in many organizations. Everything starts at the top and flows downhill, so the senior leader must be able to explain where the company/brand is going and tell their employees a story about the future of the business.
Putting together stories where people can imagine where the business will be one, two, or five years from now is crucial. These stories enable team members to understand how the company is doing and where it is going.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.