In this Expert Insight Interview, Melissa Guller discusses podcasting for online business owners. Melissa Guller runs Wit & Wire, helping entrepreneurs build their businesses through podcasting.
This Expert Insight Interview discusses:
- What it takes to get into podcasting as a business owner
- The misconception of the “crowdedness” of the podcasting space
- The longevity of podcast content
Starting a Podcast
A lot of people are interested in podcasting or starting podcasts now and this has started many a conversation about why this is a good thing and what kind of groundwork business owners need to do before getting on a podcast.
It seems that many people understand that they should have a podcast, just like back in the day when they understood they needed to have a blog, but that’s about as much thought they seem to put into it.
Join Melissa for her free masterclass “How to Launch a Podcast in 60 Days Without Feeling Overwhelmed”
How Crowded Is the Podcasting Space
Podcasting is obviously very “buzzy” these days with a lot of people talking about it. For many people this brings up a worry of whether the space is too crowded. At the time of recording this interview, there are roughly 2 million active podcasts, but there are also over 600 million blogs.
This means that a lot of people don’t realize how “small” the podcasting world is right now, compared to other forms of marketing, because it’s getting so much air time and therefore feels much bigger than it really is. The bottom line is that if there’s already a podcast, blog, or YouTube channel out there on something you want to cover, it means that people are already talking about it, which is a good sign.
Deciding you want to do a podcast is just the beginning. It takes work, and running a podcast is definitely not easy, but there are many upsides compared to other mediums. For example, people are willing to tune in for a podcast for significantly longer than other forms of content.
Social media posts are seen and forgotten in a matter of seconds, if that. When it comes to podcast episodes, not only are people going to listen to you for anywhere between 15 minutes and a couple of hours, but the longevity of the content is extended far beyond that. People can find podcast episodes years after they’re released.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.