Sales POP - Purveyors of Propserity
TV Expert Interviews / Marketing / Jan 19, 2023 / Posted by Andrew Fiebert / 24

Optimize Your Web Content to Earn More with Less (video)


We are delighted to be joined by Andrew Fiebert who is in New Jersey. Andrew is a successful entrepreneur podcast hosts and affiliate marketer with over 10 years of experience building Niche sites.

Excited to share knowledge and experience with others in the niche site building and affiliate marketing space. Lasso is a tool that helps niche site owners optimize their existing content for affiliate revenue, by identifying underperforming pages and providing actionable insights on how to improve them. It is designed to save time and increase revenue for niche site owners, so they can focus on creating great content for their audience.

How to determine if what you are optimizing is work?

There are several ways to determine if the optimization efforts you are making on your niche site are working. Here are a few key metrics you can track:

  1. Traffic: This is a basic metric that will tell you if your optimization efforts are resulting in more visitors to your site. You can track this using tools like Google Analytics.
  2. Bounce rate: This metric measures the percentage of visitors who leave your site after only viewing one page. A high bounce rate can indicate that your content is not relevant or engaging to your audience.
  3. Conversion rate: This is the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter. A higher conversion rate is a good indication that your optimization efforts are working.
  4. Revenue: This is the most important metric to track, as it directly reflects the success of your optimization efforts. If your revenue is increasing, it is likely that your optimization efforts are working.

It’s important to keep track of those metrics and measure it over time, so that you can make data-driven decisions on your next steps.

What to focus on to gain more sales

Focusing on long-tail keywords that solve a specific problem in your niche area can be a very effective strategy for increasing traffic and revenue on your niche site. Long-tail keywords are less competitive and often have lower search volume, but they can still drive targeted, engaged traffic to your site. Additionally, by focusing on keywords that solve a specific problem, you increase the chances of your content being well-received by your audience and therefore increase the chance of a sale.

This approach can also help you to create more specific and targeted content that is more likely to convert visitors into customers. By focusing on long-tail keywords, you can create content that addresses the specific needs of your audience, which can increase the chances of them taking action and making a purchase on your site.

It’s important to note that it’s not an either-or situation, you should aim for a balance of both long-tail and short-tail keywords to maximize your chances of getting traffic and conversions. Long-tail keywords can help you to rank and be seen, while short-tail keywords can bring more traffic and visibility to your site.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Andrew Fiebert is a successful entrepreneur, podcast host, and affiliate marketer with over 10 years of experience building niche sites. He’s an industry-leading expert in Conversion Rate Optimization, and he’s obsessed with designing automated systems that drive sales. As the host of the Listen Money Matters podcast, Andrew grew the show to over 500,000 monthly listeners. He also grew his niche site to $1.2 million in affiliate commissions in under 5 years. Now, Andrew spends his time working on Lasso, a WordPress plugin for affiliate marketers. Andrew built Lasso to help other niche site owners make more affiliate income from their existing content. Whether your site makes $100 per month or $100,000, Lasso will help you make more while saving time and stressing less.


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