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Marketing Misconception
Blog / Marketing / Mar 3, 2021 / Posted by Andrea D. Fryrear / 1665

Marketing Misconception


Agile Marketing

When it comes to marketing, there is a common misconception that it’s just an art form or something that involves leisurely fun. But the reality is that it’s not just an art form, it can be a systemized and regimented process that also has the spark of creativity. Agile marketing is a tactical and strategic approach to marketing that is done within a strict time frame.

Advantages of Agile Marketing:

In order for marketing and the effects of marketing to be measured properly, it needs to be systemized. This can be achieved with agile marketing. If it takes 6 to 8 months to get a campaign to market, that’s not in line with consumer expectations of real-time, personalized, and relevant messaging. Agile marketing allows marketers to get used to the rapid release cycle, while still maintaining their creativity. Instead, you apply that same creative energy to a project that can be done in 2 weeks instead of 8 months and can get your output to the market so that it can be measured and evaluated. Agile marketing also helps you get things out in real-time. The reality of the market as a whole is that things change very quickly, and new channels are emerging constantly. As marketing people, you need to be able to get into that channel and communicate with people in a way that adds value as soon as possible.

Sales and Marketing Alignment:

Part of agile marketing is an alignment between sales and marketing. Sales and marketing alignment is a topic that has long been discussed, and it has changed significantly over the course of time. Agile marketing requires sales and marketing alignment because the marketing team has to rely on the sales team for information about how to market, and it allows salespeople to understand the constraints that the marketing team is under. This can happen in many different ways. Some people choose to form united groups were members of both sales and marketing can come together to work on shared objectives. Other times, marketing team members will integrate themselves into sales conversations in order to inquire about their needs and how to meet their needs. However it happens, sales and marketing alignment is vital for successful agile marketing.

About Author

Andrea Fryrear is the world’s leading authority on agile marketing and a co-founder of AgileSherpas. She is co-author of the ICAgile Certified Professional in Agile Marketing curriculum, author of Death of a Marketer, and an internationally sought-after speaker and trainer.

Author's Publications on Amazon

Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility.…
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