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Marketing Benefits of Owning a Custom Online T-Shirt Business
Blog / Marketing / Oct 14, 2020 / Posted by Sales POP Guest Post / 137 

Marketing Benefits of Owning a Custom Online T-Shirt Business

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If you have always wondered how to start a successful online t-shirt business, you should know that it is actually a fairly easy way to make money. There was a time when you needed a very expensive printer and a warehouse or store filled with t-shirts to run such a business. But these days anyone can sit at home and come up with ideas and leave the printing and shipping to a company that is devoted to printing and shipping. T-shirts are a great way to market your company and owning an online store has many advantages.

It is an Easy Business to Start

There are several companies online that will allow people to design their own t-shirts. You can print an original design or photograph or you can think up a funny or inspirational quote. When you have created your shirt, the company will print it for you and ship it to you.

Some of these companies take things a step further and actually allow you to create your shirt online and then sell it to other people on their website. Other companies will allow you to link your own online t-shirt store to their website, where they will handle the printing and shipping of the shirt for you. The latter is the preferred method as you will get to set your own price.

You will never have to worry about maintaining inventory or buying a printer when you use such a site. You may even be able to advertise for free or low cost.

How to Get Started

In order to get started, you will need a t-shirt design. You can create one yourself or use an online tool that is provided by the website that will print the shirts.

You will then want to put those shirts on a website store. When you set up your website, your host should offer an online store template. There are several companies out there that will let you build a free site, others will charge you an annual fee.

Pricing is Up to You

In order to decide what you will charge for your t-shirts, you should first find out how much the online company you select will charge you to print the shirt.  A good company will offer several different styles of shirts as well as sweatshirts, mugs, and caps. The cost of printing is likely to depend upon the style of shirt or the novelty item that you choose.

When most people start a company they have to worry about a Gross Profit Margin Target. This is basically a price based on the amount of money they need to charge to pay back their expenses and generate positive net income and cash flow. You will not have to worry about this unless you are planning on a costly advertising campaign.

Most people who sell their shirts online base the price on psychological factors such as how much their target customers are likely to pay for the shirts. If you are planning to advertise for free on social media, you will have no overhead cost, so you should probably set your price fairly low to get people interested in buying the shirt.

Advertising and Distribution are Hassle-Free

Once your shirts are up on the website you will want to arrange for a company to print and ship the items. The better companies will offer an easy system where you simply link your website to theirs. When you sell a shirt, the customer will pay you and you will in turn pay the company to print your shirt.

When you begin to sell your shirt you can post it on your Facebook page and on your Twitter account. After you sell a few you may want to use your initial profits for a featured ad or two. The customer should be able to click on the shirt they want and order it.

Creating t-shirts lets you express yourself and make some money. Even if you don’t make many sales you have nothing to lose. Now that you know how easy it is, get started with Printful!

Authoritative Sources: Three Ways Companies Decide The Price Of A Product

About Author

These are Sales POP! guest blog posts that we thought might be interesting and insightful for our readers. Please email contributors@salespop.net with any questions.

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