Everyone has a personal brand, but not everyone defines their personal brand for themselves. The idea that other people could define you and your brand should be a scary idea! Don’t let people go so far as to make up what your brand is. Be clear, concise, specific, and intentional about what your personal brand is. Sima Dahl tells you how to forge your personal brand using the “sway method” in this expert sales interview, hosted by John Golden.
This expert sales interview explores:
- Defining the sway factor
- How to start building your brand
- Why having a brand is important
The Sway Factor:
The sway factor is a set of behaviors that help others understand and remember how you wish to be known. This includes things like who you are, what you do, and what makes you special. If the people in your circles and in your enterprise and in your networks don’t know that, then you have no personal brand, and they will go so far as to make one up for you. You don’t want your brand to be one that’s given to you.
Where To Start:
Creating your personal brand can be very scary and overwhelming, but if you break it down into pieces, it becomes much more manageable and achievable. The first thing that you have to do is determining how you want to be known, and being really clear and concise on the image that you want to project. Articulate your brand value, and make sure that you start with a limited number of things. With branding, you can only be known for a few things at once. These things can evolve over time, but if you want to be known for 50 different things, you, in essence, become a master of none. Instead, limit yourself to 15 or so words that you want to be known by, and highlight your target demographic, and use those to build the foundation of your personal brand.
Benefits of Having A Personal Brand:
People don’t want you to be good at everything or be good for everyone, they want you to be able to help them with their unique needs, so be specific and be concise in order to let your target buyer know they can feel safe with you at the wheel. Articulate your value in a way that feels good to you, and it will feel good to your clients, customers, prospects, and peers. It will also help people come to you for their needs. If you have a set personal brand and distinctive skill set, it will encourage potential customers to seek you out.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.