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Digital Marketing in 2021
Blog / Marketing / Feb 19, 2021 / Posted by Ryan Cote / 236 

Digital Marketing in 2021

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Digital marketing has been very pervasive over the last few years in many different forms. Many people are still struggling to market digitally because they are overwhelmed. They don’t know where to put their money for the most effective result, and other things. Also, things are constantly changing, and new things are coming out in the world of SEO, and different channels of communication. It can become so overwhelming that it becomes offputting, and people give up.

Small Business Digital Marketing

Small businesses can still compete with some of the major corporations that have multi mullion dollar digital marketing budgets. If you’re a local business, you don’t need a budget the size of Geico or coca cola because you’re marketing to a local audience. It’s more about identifying what your goals are, who your audience is, what your budget is. Then your budget will help you select what kind of markets you want to target. You can also do things like social media and content creation in-house. This allows small businesses to take advantage of SEO and google searching, a social media presence, really good content, and some of the other things that big corporations have.

How To Add More Content

Many people want to add more content as part of their digital marketing presence, but content creation can be very difficult and challenging. If you can’t write your contact yourself, you don’t have to use an agency. There are tons of places where you can buy content, or you could use a freelance writer. You can also do transcription content by asking some of your current customers questions. Then transcribing the conversation for a writer to compose a blog post out of. Blogs are seeing huge hits with SEO metrics. It’s a great time to start producing blogs as a form of content to engage current customers and prospects to potential customers.

Focusing Your Social Media Presence

You have to understand your audience and where you hang out. Many companies are cutting back the amount of content that they do for social media. Because the organic reach is so limited at this point. The real magic isn’t coming from social media anymore. Spending the content part on advertising by boosting posts and creating ads has become significantly more effective. People get carried away with the posting element of it, and they think that the volume is what it’s all about, but in reality, that just contributes to the noise. Instead, post one or two things that are good, and then boost those posts.

About Author

Ryan is the Director of Digital Services and Partner at Ballantine, based out of Fairfield, NJ. I've been with Ballantine since 2003, and am proud to be the 3rd-generation of Ballantine, founded in 1966 by my grandfather and great-uncle. I currently manage the growing digital marketing division, primarily responsible for sales and strategy.

Comments (1)

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Opeyemi Ajani commented...

digital marketing has been a fast mover of sales i love it

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