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Demystifying Public Adjusting: A Guide to Navigating Insurance Claims
Blog / Marketing / Nov 29, 2023 / Posted by Andy Gurczak / 15

Demystifying Public Adjusting: A Guide to Navigating Insurance Claims


In the complex realm of insurance claims, understanding the role of public adjusters is often shrouded in mystery. However, as homeowners, property owners, and real estate investors face the daunting task of navigating insurance settlements, the expertise of public adjusters proves invaluable.

In a recent podcast episode, Andy Gersh, the CEO of All City Adjusting, shed light on the intricacies of public adjusting and its significance in securing fair and equitable insurance settlements. Andy’s journey from an immigrant with a passion for helping others to a successful entrepreneur is an inspiring testament to the power of advocacy and expertise.

What is a Public Adjuster?

Public adjusters are licensed professionals who act as advocates for policyholders, representing their interests during the insurance claims process. They work closely with policyholders to ensure that their claims are accurately assessed, damages are properly documented, and settlements reflect the true value of the losses incurred.

Why Hire a Public Adjuster?

  1. Expertise and Advocacy: Public adjusters possess extensive knowledge of insurance policies, claims procedures, and negotiation tactics. They can guide policyholders through the complexities of the claims process, ensuring that their rights are protected and their claims are maximized.
  2. Fair and Equitable Settlements: Public adjusters have a proven track record of securing higher settlements for policyholders. Their expertise in negotiating with insurance companies ensures that policyholders receive the compensation they deserve.
  3. Peace of Mind: The insurance claims process can be overwhelming and time-consuming. Public adjusters handle all aspects of the claim, from initial assessment to final settlement, providing policyholders with peace of mind and allowing them to focus on their recovery.

Common Mistakes to Avoid

  1. Assuming Coverage: Many policyholders assume that their coverage is more extensive than it actually is. Public adjusters can review policies and explain specific coverage limitations, preventing policyholders from making unrealistic expectations.
  2. Underestimating Claims: Policyholders often underestimate the true value of their losses. Public adjusters have the expertise to properly assess damages and ensure that claims reflect the full extent of the losses.
  3. Communicating Directly with Insurance Companies: Negotiating with insurance companies can be challenging. Public adjusters serve as intermediaries, protecting policyholders from pressure tactics and ensuring that their interests are prioritized.

The Cost of Convenience

Public adjusters typically charge a contingency fee, which is paid only after a successful settlement is reached. While there is a cost associated with hiring a public adjuster, the potential for a higher settlement often offsets the fee, making it a worthwhile investment.

The Evolving Insurance Landscape

The insurance industry is constantly evolving, with new regulations, online insurance providers, and complex policy terms making it increasingly difficult for policyholders to understand and navigate the claims process. Public adjusters stay abreast of these changes, ensuring that policyholders are well-informed and protected.


Whether you’re a homeowner facing an unexpected loss or a real estate investor managing multiple properties, understanding the role of public adjusters is crucial for securing fair and equitable insurance settlements. Public adjusters serve as powerful advocates, protecting policyholders’ interests and ensuring that they receive the compensation they deserve.

About Author

Andy Gurczak, CEO of AllCity Adjusting, immigrated to the US at the age of 9. He has always had a passion for helping and an entrepreneurial spirit, so he started roofing as a teenager. Since then, he has found his way into the public adjusting world, helping individuals, families, and companies negotiate with insurance companies for higher settlements and claim payouts.


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