When it comes to marketing, there is a common misconception that it’s just an art form or something that involves leisurely fun. But the reality is that it’s not just an art form, it can be a systemized and regimented process that also has the spark of creativity. Agile marketing is a tactical and strategic approach to marketing that is done within a strict time frame. Andrea Fryrear explores how to be an agile marketer in this expert sales interview hosted by John Golden.
This expert sales interview explores:
- The advantages of agile marketing
- Why sales and marketing need to come together
Advantages of Agile Marketing:
In order for marketing and the effects of marketing to be measured properly, it needs to be systemized. This can be achieved with agile marketing. If it takes 6 to 8 months to get a campaign to market, that’s not in line with consumer expectations of real-time, personalized, and relevant messaging.
Sales and Marketing Alignment:
Part of agile marketing is an alignment between sales and marketing. Sales and marketing alignment is a topic that has long been discussed, and it has changed significantly over the course of time. Agile marketing requires sales and marketing alignment because the marketing team has to rely on the sales team for information about how to market, and it allows salespeople to understand the constraints that the marketing team is under.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.