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TV Expert Interviews / Marketing / Apr 21, 2020 / Posted by Andrea D. Fryrear / 3289

Agile Marketing (video)


When it comes to marketing, there is a common misconception that it’s just an art form or something that involves leisurely fun. But the reality is that it’s not just an art form, it can be a systemized and regimented process that also has the spark of creativity. Agile marketing is a tactical and strategic approach to marketing that is done within a strict time frame. Andrea Fryrear explores how to be an agile marketer in this expert sales interview hosted by John Golden.

This expert sales interview explores:

  • The advantages of agile marketing
  • Why sales and marketing need to come together

Advantages of Agile Marketing:

In order for marketing and the effects of marketing to be measured properly, it needs to be systemized. This can be achieved with agile marketing. If it takes 6 to 8 months to get a campaign to market, that’s not in line with consumer expectations of real-time, personalized, and relevant messaging.

Sales and Marketing Alignment:

Part of agile marketing is an alignment between sales and marketing. Sales and marketing alignment is a topic that has long been discussed, and it has changed significantly over the course of time. Agile marketing requires sales and marketing alignment because the marketing team has to rely on the sales team for information about how to market, and it allows salespeople to understand the constraints that the marketing team is under.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Andrea Fryrear is the world’s leading authority on agile marketing and a co-founder of AgileSherpas. She is co-author of the ICAgile Certified Professional in Agile Marketing curriculum, author of Death of a Marketer, and an internationally sought-after speaker and trainer.

Author's Publications on Amazon

Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility.…
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