Whether you have a thriving offline business or a purely online store, putting a bit of effort into your company’s website or social media presence can help grow your brand quickly. However, you will need a marketing strategy to make the most of your channels and customer base.
How to Grow Your Online Store Quickly
From marketing to existing customers to acquiring new ones, there are plenty of ways you can attract your buyers to your online store. Here are 5 tactics we recommend using right away.
1. Optimize Your Website/Social Media for SEO
Search engine optimization is essential for bringing organic traffic to your platforms. SEO encompasses many things, from keyword usage to the technical, but you can input a few tactics that are sure to grow your online store right away, like optimizing on-page content and tags.
To understand what keywords attract your audience, start researching how your buyers talk about your products. What do they search for when they’re locating a product in your niche? What headlines and meta descriptions are more likely to convince them to click your links?
2. Don’t Forget You Can Write Off Your Expenses
Saving money on your expenses will logically keep more marketing funds in your pocket. With self-employment deductions, like education, publications and subscriptions, and advertising, you can spend money on your business while writing them off as a company-based expense.
Find out on KeeperTax.com which expenses are deductible because you may be able to reduce your tax burden by 50%. Even smaller businesses making less than $50,000 a year could put themselves in the 12% income tax bracket if they spent enough on their company.
3. Utilize Your Email List to Boost Social Presence
Email marketing is still one of the most powerful ways to grow a business. With an ROI of $42 for every dollar spent, you’re practically guaranteed a cheap and effective way to boost interest in your company. You can start promoting your email list by asking for opt-ins on your website.
However, your customers are more likely to sign up for your list if they’re getting something in return. You could run contests that require an email to enter, offer an exclusive ebook or piece of content, send them a 15% off coupon immediately, or entice them with deals or promotions.
4. Create Interesting and Valuable Content
Google loves to promote websites that consistently update, and a consistent stream of content is the best way to improve your place on search engines. However, you need content that makes sense for your brand and is useful to your readers. Otherwise, you won’t convert leads.
There isn’t a magic number for how often you should post on websites or social media, but it’s important to remain consistent. If you can’t write one blog post a day, don’t promise this schedule to your customers. Creating valuable and actionable content should be your priority.
5. Experiment With PPC and Influencer Marketing
Google ads, PPC (pay-per-click ads), social media ads, and influencer marketing can help make your brand more noticeable and trustworthy to customers. If your potential buyers start seeing you everywhere, they are more likely to check out your products and engage with your brand.
Although paid ads are effective, influencer marketing is more useful for improving brand awareness. Customers are more likely to trust reviews than businesses. Plus, a mid-sized influencer has something you don’t: relatability and a deep connection to their audience.
You can ask influencers to showcase your product by demonstrating it on social media, by writing a blog post about your company, or by talking about your business at an event.