Your marketing approach will differ based on the industry that you are in. That’s because each industry has its own set of target demographics.
Mind you, some of our clients at VoyMedia SaaS Marketing Agency find it daunting to look for clients in their target market.
Although you know that you have built a great product, sometimes your marketing efforts will not pay off.
With so many metrics and variables on each campaign, it is getting harder and harder to market a product effectively. To ensure that you stay relevant in the industry, you need to be on your peak.
Here is a couple of tried-and-tested SaaS marketing strategies that you should try:
Offer a Free Trial
When you offer a free trial of your products and services, you are helping users understand its benefits, as well as help them figure out how it works. After your customers discover how great your product is, they will eventually subscribe.
However, do not offer all of your product’s features in your free trial, though. That way, users will seriously consider purchasing your product.
Never underestimate the power of free trials. If the trial fits their needs or if they deem that your product or service suits their needs, then you might just have new customers on board.
Disclose the Price
Disclosing the price right from the start is one of the most important aspects of a SaaS marketing strategy.
You can create the price range in such a way where prospects could immediately decide whether or not they could afford it.
Keep in mind, though, that pricing plans should be clearly mentioned so that prospects could make a more informed decision.
Embrace Content Marketing
With content marketing, you can better attract, educate, and convert prospects, even if you have a limited marketing budget. Still, you must know how you can leverage the power of content marketing.
Through Google Display Network, you could reach up to 90 percent of users, but you still need to pick the right topics and keywords to boost the growth of your SaaS business.
So, ensure that you have a list of keywords that potential customers could plugin on search engines when looking for a product or service. Other ways which you can leverage content marketing includes:
- Making podcasts, guides, and webcasts to engage audiences.
- Crafting e-books, white papers, social media posts, etc. to boost brand awareness.
- Making pages that precisely fit your customers’ needs.
Pay Attention to SEO
One of the largest drivers of leads in the SaaS industry is search engines. That’s why you need to keep an eye on your website’s rankings for long-tail keywords, as well as your web content that receives a high volume of traffic. For more insights and strategies, check out a SaaS SEO guide.
You should also focus your attention on the parts of your website that will make you stand out from the rest of your competitors.
For instance, your About Us page is a great location for placing your product’s value proposition, showing the prospects who you are, and what you can do to help your clients achieve their goals.
Simplify Your Registration Form
The purpose of a registration form is to encourage people to sign up for a product or service that you are offering. It is one of the most important parts of your website because it is mainly where conversions occur.
But most people are less likely to fill out long and overly complex registration forms. So, ensure that all your forms are simple and pretty straightforward.
Your request for information should also be at a bare minimum. That way, you can easily encourage your prospects to fill out your contact form.
Consider Referral Marketing
Studies show that referrals are considered as one of the most effective types of leads. But still, there is a lot of debate when it comes to whether or not referrals should be incentivized.
One school of thought believes that you would not be able to generate a lot of referrals without an incentive. Meanwhile, the opposing side thinks that if one relies heavily on referrals, then they would be able to get rather low-quality referrals.
In our opinion, it is advisable to know and test first what os the best kind of referral for your SaaS business and then optimize from that.
Run a PPC Campaign
If both your content marketing strategy and SEO rankings are not generating enough organic traffic and leads, then maybe it is high time that you consider running a pay-per-click campaign.
It helps that you do your research first to make sure that you are using the right keywords and its variations. That way, you will be able to bring your ads in front of your target market in a cost-effective manner.
You need to focus on your ad quality score as well, as this can impact your cost-per-click bid. It is possible to gain a high ad quality score when you pair an ad to a relevant landing page.
Use Email Marketing
One of the most ROI-friendly tactics of all time is email marketing. This is true to a lot of SaaS companies as well.
That’s because email marketing gradually builds customer loyalty. It is an excellent strategy to use when you are in the later stage of your funnel, just like with advocacy and customer retention.
Get Listed on SaaS Review Sites
You cannot generate sales if you have not put in the effort to make your product or service stand out from the rest of your competitors.
People will always tend to compare your software with your competition. It is also likely that they will check SaaS review sites to check your software’s performance and what your previous or existing customers have to say about it.
That’s why it makes sense that you not only list your product on various SaaS review sites, should also have positive reviews and comments from your clients. Here are some of the platforms that you could check out and list your software:
Provide excellent customer service
You need to build solid customer service. A lot of customers switch to other software if they experienced a poor response from your customer support team ‒ and that is the last thing that you want to happen.
Here are some of the best customer service practices you should implement:
- Your contact information and customer support link should be found easily. Instead of giving them automated replies, it is best to hire human agents who can write and send personalized replies.
- Live chat is another great customer service option. Just make sure that your chatbots have the information related to the people that they are chatting with.
- Give troubleshooting tutorials and detailed FAQs so that users could easily and quickly find a solution to their problems.
- Hire the right support staff. Unprofessional employees can ruin all your efforts. All of your staff should be polite, well-trained, and patient enough.
- Always make sure that your customers review your support staff’s performance. That way, you will have an idea of how well your employees are performing.
A combination of all of the tactics that we have listed above can certainly go a long way in the number of leads that you generate. That’s why you need a tried-and-tested SaaS marketing strategy that you can emulate in order to stand out from the rest of the competition.