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How to Increase Revenue from Bookings with Automation
Blog / Improving Sales Team Performance / Aug 16, 2021 / Posted by Sales POP Guest Post / 1602

How to Increase Revenue from Bookings with Automation


Since the outbreak of COVID-19, it seems like more businesses than ever before are relying on bookings to generate a profit. So, providing your customers with an easy-to-use booking system is key to increasing your business’s revenue.

Thanks to modern technology, there are a lot of different booking services readily available. If your organization isn’t taking advantage of one of these services, you could be missing out on a lot of business. Packages like this WordPress booking plugin are straightforward and easy to manage, even without training. However, some booking systems are better than others, and if you feel like your business isn’t benefiting from your current system, it might be worth your while shopping around for another service.

Before spending a lot of cash on a new booking system, consider downloading a few free trial versions first. Although you might only have access to certain features of the system, a demo will give you an insight into how the service operates. If you and others working in the business are satisfied with it, you can invest in the full version.

Why is an Automated Booking System Needed?

Having an easy-to-use booking system that can be used on almost all smart devices and computers can help bring your business to the next level. Nowadays, the majority of people book their accommodation when they are traveling and their flights through online automated booking systems, but the travel industry is not the only industry that is benefiting from it. It can be used in every organization that relies on its customers to make bookings.

One of the main reasons why businesses welcome an online booking system is because it allows customers to book whenever they want. If your business is open from 9 AM to 5 PM on weekdays, how can customers book without an online system when the organization is closed? Sure, they can email you, but you might have to go back and forth with them before you get all of the information needed. A typical booking system will consist of different fields. The customer will have to input information into each field. You will be able to find out the names of your customers, their current address, home, and mobile number, etc. If they book by email, it is unlikely that they will provide you with all of the information that you need. A quality automated booking system is a quick and efficient way for your customers to book with your organization.

Speak to your Customers

If you have an automated booking service in place at the moment, yet it hasn’t helped increase productivity, consider asking your customers to pinpoint the problems. Just because you and your colleagues can use it, doesn’t mean everybody else can figure it out. Ask your customers for advice so you can rectify the problem.

If you don’t have an automated booking system at the moment and you are looking to buy one, find out if you can make changes to the different features and settings the system has to offer first. Every organization is unique, so you might want to configure the system so that it suits your business. If you have an employee working in-house that is familiar with the system and knows how to code, they should have no problems changing the software to suit your needs. If not, you might need to find a programmer who can help you. There are lots of agencies that outsource programmers. If you can’t find a programmer in your local area, you should be able to find someone who can help online. Before you start making changes to the system, your customers and the people who you work with might suggest ways you can improve the system.

An Automated Booking Service can Encourage Customers to Come Back

Most businesses have a long-term goal, so your customers must return for long term success. Your most loyal customers might come back and do business with you, regardless of your booking system, but if you are hoping to grow the number of returning customers, you must ensure that a good booking system is in place. If your customers enjoy using your system, the chances are that they will return in the future. Repeat sales will help your organization’s revenue increase, plus, they might recommend your business to others. If your customers are satisfied with your business, they might tell others about their experiences. Word of mouth is extremely powerful in the business world. However, if you provide your customers with complicated booking service, you can lose the reputation you have worked so hard for in a short space of time.

What are Customers Looking for in a Booking System?

Here are a few things that customers will expect when booking through an automated system:

  • Straightforward system: If you provide your customers with a complex system, they might not go through with the booking. The problem is, you won’t know how many potential customers that you have lost due to the booking system. They will click on the page, realize that it is too complicated, and probably go with one of your competitors instead. Before you advertise your system, it is vital that you and others test the system over and over again before it goes live.
  • A simple login system: Your customers might want to manage their bookings, so you should allow them to create an account with your organization so they can log in and make changes whenever they like. Being able to control bookings and add more bookings will help encourage them to use your service down the line.
  • Automated emails: Most customers will want confirmation by email with details about their booking. A lot of automated booking systems will send confirmation about the booking immediately after the booking has been made.

Make sure you Invest in a Highly Secure System

Since the pandemic began, cybercriminal activity has been increasing. Although a booking system can help you increase your organization’s revenue, you have to take security seriously. Cybercriminals are known to target businesses, especially their booking systems. Customers might have to input sensitive information into the system, and if a hacker was to get hold of this information, they can steal your customer’s identity, access their email accounts, steal money from their bank, etc.

Making sure you employ an automated system that is highly secure is very important. If a cybercriminal was to gain access to the confidential information stored on the system it could destroy the entire organization. You will lose your reputation and the trust of your existing customers.

To avoid becoming a victim of a cyberattack, make sure the booking software that you use is secure. Invest in a package that has been developed by a reputable company.


If you have spent a fortune on advertising, on top quality staff members, and you have a fantastic service, if your customers struggle to make a booking, then all your hard work and the money you have invested will have been wasted. Booking is often the final step a potential customer has to take, so you will want to make sure it works properly. Even in today’s modern world, there are people out there that find it hard to use technology, so providing them with an easy to use highly secure booking system is very important.

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These are Sales POP! guest blog posts that we thought might be interesting and insightful for our readers. Please email with any questions.


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