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TV Expert Interviews / Improve Sales Skills / Sep 1, 2021 / Posted by Jason Forrest / 1969

The Mindset of a Sales Warrior (video)


In this Expert Insight Interview, Jason Forrest discusses his book The Mindset of a Sales Warrior. Jason Forrest is the CEO at FPG, a leading authority in culture change programs, and an expert at creating high-performance, high-profit, Best Place to Work cultures.

This Expert Insight Interview discusses:

  • The Mindset of a Sales Warrior
  • Leashes and internal blocks that hold us back
  • The way self-image affects how salespeople approach prospects

The Mindset of a Sales Warrior

Jason Forrest’s book The Mindset of a Sales Warrior: Unleash Your Mind, Become a Sales Warrior, and Earn What You’re Truly Worth, started from a belief system that he’s had for a long time, which is that you can teach a person what they need to know to be successful, but nothing guarantees that they’ll execute them.

The thing that stops people from executing the knowledge they’re taught is the various leashes they encounter along the way. Jason identifies four types of leashes: self-image, stories, reluctances, and rules.


The key to Jason Forrest’s success in teaching people how to be successful sales warriors lies in teaching them about these leashes that hold them back from executing what they’ve been taught.

The fact of the matter is that you can give a person all the tools in the world and teach them all the knowledge there is to know in their field, but if they have internal blocks holding them back, they’re always going to bump into them no matter what you do.

Self-Image and Removing Internal Barriers

A great question to ask yourself at any moment in time is, “What is stopping me from doing what I want to do?” This is where the leashes come up, which you need to remove and address because it isn’t really about the tactics, but about how you execute said tactics and strategies.

We know that a lot of people “default” into the career. It is the first thing that many people do out of college, regardless of what they studied. Unfortunately, this leads to many people almost apologizing for the profession that they’re in, and their self-image impacts how they approach people.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Jason Forrest is CEO of  Forrest Performance Group (FPG). He is a sales trainer, a management coach, author, and chairman of the National Speakers Association’s Million Dollar Speakers Group.

Author's Publications on Amazon

Whether you're just starting out in your sales career, or simply need a shot in the arm, '40 Day Sales Dare for New Home Sales' gives you specific, relevant instruction on how to reach your full potential.
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Based on the principle that every new home buyer's desire is to improve their life, Jason teaches you how to fulfill this powerful impulse in your customers. Learn how to create an atmosphere of excitement and immediacy, no matter the state of the market.
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Forged in the crucible of the most difficult markets of the last 20 years, these proven strategies and mental resources will give you the ability to become the confidence, motivation, hope, and certainty your current and future customers need right now.
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In 'Leadership Sales Coaching', Jason shares the experience that comes with thousands of hours of seminars and coaching calls.
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'The Mindset of a Sales Warrior' encompasses Jason Forrest's 40 years of learning and experience. Through 42 transformational strategies, you'll learn the beliefs of how you can become a true sales warrior.
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70% of training fails to produce a positive ROI, this book explains why.
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