In this Expert Insight Interview, Jason Campbell discusses his book Selling with Love: Earn with Integrity and Expand Your Impact. Jason Campbell is an author, public speaker, sales and marketing consultant.
This Expert Insight Interview discusses:
- The negative public perception of salespeople and why it is inaccurate
- The endless possibilities provided by the sales career path
- How understanding your contribution makes you a better salesperson
The “Slimy” Salesperson Cliche
Unfortunately, salespeople have never been portrayed very well in popular culture, often being presented as “slimy” and manipulative. In reality, sales can be the most fantastic job in the world if you have the right mindset — salespeople bring solutions to people, and there’s no greater feeling in the world than helping someone.
Ethical business and mission-driven entrepreneurs are limiting themselves from the power of embracing sales to push their message forward because they associate it with all this negativity. Selling is nothing more than an energy exchange between conscious people, and when you know what you offer is so much more than what you ask in return, that’s where the emotion of love comes in.
So many people default into sales as a secondary option, having studied marketing, for example. These people are often uncomfortable with sales and almost apologetic about where they ended up instead of embracing it as an opportunity.
If you look at the CEOs of Fortune 500 companies, you’ll find that many of them have a sales background. So, although you’ve perhaps ended up in sales as a secondary option, you should understand that you find yourself in an industry with almost infinite possibilities of upward mobility and an increased potential of earning.
It is not necessarily about which position you have within the company, but rather whether you align with the impact that the company ultimately makes when every sale is made. If you can be clear with yourself on why you do what you do, you’ll have much more power as a salesperson.
The biggest reason aligning your sales success with a positive impact makes you a better salesperson is that it helps you stand out. Your customers are more likely to enjoy engaging with you if you genuinely believe that what you’re doing is benefiting not only them but the community in general.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.