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Do You Focus On Being A Brand Original?
Blog / Improve Sales Skills / Mar 4, 2024 / Posted by Elinor Stutz / 18

Do You Focus On Being A Brand Original?


The first sales slogan to accept is that upfront, people buy you, not your product or service. Therefore, it is critical to establish a standout brand and focus on being original in how you serve and accommodate clientele and audiences globally. Moreover, trustworthiness is essential.

It is always wise to question our unique mindset, ambition with goals attached, and strategies for moving to new heights. The reasoning is that what we think becomes our output, affecting the good, the bad, and the mediocre results. We must maintain a positive frame of mind to get through the tough times, enjoy the good, and persevere to earn further advancements.

Mindset Matters

Experimentation teaches that although we may be 100% business-focused, embracing a positive mind, body, and spirit encourages deeper communication that aids in building relationships leading to ongoing growth.

However, sometimes our efforts appear useless, and we question whether it’s time to quit. The better questions to ask oneself:

  • Is now the right time to take classes and do more research on what’s working best today to help prepare for the future?
  • Do I need to hire part-time or full-time staff to enhance our advancements?
  • What can I learn from the larger companies admitting to errors and are in process of refining their strategies for growth?
  • How can we better communicate with our audience and assist our clientele?

Self-doubt can be good when one realizes new steps are needed to give way to self-reflection and new ideas for advancements.

Combine Your Brand with The Sales Process

Before fruitful sales occur, we must recognize how we differ from others in our field. Own your identity to create:

  • A standout brand
  • Your branding and marketing program
  • Client attraction sales methodology

At the heart of every step toward building a business or a sales career is demonstrating that people can trust and count on you to do right by them. Realizing your integrity is what leads to client loyalty and glowing referrals.

The better sales tools are:

  1. Respect for all that requires diversity and inclusion
  2. Relationship building
  3. Equal treatment in all respects, including salaries

Take time to compare successes versus setbacks to determine where your issue lies. Review whether the same event occurred at other times to avoid a habit that does not work out well. Strategize the fix and test the revised approach. Trial and error are essential to business success, with revision right behind.

Becoming A Brand Original

All success takes much thought and works to verify processes are in smooth motion and working well. Ideally, it’s wise to think about the image you want to portray and do so diligently in everything you do. Monitor results to verify whether anything needs improving or if you are on your way to the heart of business success!

Sales Tips: Focus On Being A Brand Original

  1. Accept ridicule, as often there are gold nuggets for new ideas to consider.
  2. Compare all the negative commentary you receive to realize a common thread.
  3. Decipher whether the uniform negativity can translate into your unique brand.
  4. Work with someone you trust to create a brand statement and a new logo to portray what you represent.
  5. Focus on your top three media platforms to post and build networks.
  6. Ensure you are open to complementary marketing, branding, and sales strategies to expand your business.
  7. Begin viewing mishaps as strategic learning lessons to improve.
  8. As business picks up, consider collaborative efforts with individuals and organizations.
  9. Conduct in-depth conversations with prospects and clientele to realize new products and services that may be beneficial.
  10. Celebrate Success!
About Author

Elinor Stutz broke through barriers long before doing so was popular. First, she proved Women Can Sell. Smooth Sale was created to teach how to earn a returning and referring clientele. Stutz became an International Best-Selling Author, a Top 1% Influencer, and Sales Guru and Inspirational Speaker.

Author's Publications on Amazon

In today's tough economy, most people are too desperate to get any job, rather than seeking one that will provide the career satisfaction and growth they deserve. Worse, they treat the interview as an opportunity to focus on themselves.In Hired!, Elinor Stutz asserts, "The interview…
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Written by a highly successful saleswoman, Elinor Stutz, this how-to book trains women in field-tested sales techniques that will launch them into the next level of success. They will discover how to use their natural kindness, empathy, and relationship-building skills to close better deals with…
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